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July 25, 2009updated Feb 08, 2013

Air Tahiti Nui Unveils Fresh Look

By Pardhasaradhi Gonuguntla

Air Tahiti Nui AirlinesAir Tahiti First classAir Tahiti Nui flight and ground crew are donning new uniforms this month designed by fashion powerhouse Balenciaga. One of the only airlines in the world to have its flight crew change after take-off from conventional suiting to more relaxed, traditional attire, Air Tahiti Nui hired Balenciaga to create a series of new looks in honor of its 10th anniversary.

Combining “elegance, practicality and dynamism”, the fresh new look was inspired by Tahiti’s stunning land and waterscapes, and has a Polynesian spirit about it. The solid-color corporate outfits, worn when boarding and deboarding passengers, are ocean blue and lagoon blue, reflecting Tahiti’s many-hued waters. Shirts have the traditional tiare Tahiti on them, the airline’s emblem.

After take-off, Air Tahiti Nui’s female crewmembers change into a choice of two styles of uniform dress – the “purotu” meaning “pretty girl” (long tight-fitting dress) or “mamaru’au,” meaning “grandmother” (long loose fitting dress). The men change from a jacket, dress shirt and tie into a short-sleeved, Tahitian shirt. The collection is convivial with floral accents featuring tropical notes of yellow, orange, fuchsia and red.

The new Balenciaga collection features 20 outfits, each designed according to profession: flight attendants, chief and officer pilots, commercial agents, and ground and traffic personnel of Air Tahiti Nui.

About AIR TAHITI NUI: www.airtahitinui-usa.com

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