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September 23, 2009updated Feb 11, 2013

Americana Manhasset Welcomes Etc

By Pardhasaradhi Gonuguntla

Hirshleifers, Americana Manhasset’s prestigious and unique multi-brand retailer, has recently opened ETC, an in-store lifestyle shop. A new concept for the Hirshleifer family, ETC presents an ever-changing selection of personal and home luxury items that are of-the-moment, visual, whimsical and fun.

Richly appointed with design elements that make it inviting, the space features hand-planed bleached walnut details, warm leather cabinetry, comfortable leather seating, all highlighted with a soft green accent color. State of the art sound and video systems enhance the sensory aspects of the space while a 12 foot digital graphic, strategically placed beyond a lacquered runway, boldly defines the mood of the moment.

ETC offers a distinctive mix of vendors, some new to Hirshleifers. Clothing from The Row, Boy, Golden Goose, Phillip Lim, Katy Rodriguez, Tomas Maier, Levi’s Vintage and Moncler are displayed alongside elegant Assouline and Taschen books, whimsical pieces from Visionaire – the visually seductive publication melding fashion and art, a selection of objects found in the home by iconic designer Piero Fornasetti, and other collections, some designed exclusively for ETC.

“We’ve worked hard to create a vibrant, multi-sensory retail experience for our clients, where they can spend time among mini-collections of aromatic candles, beautiful books, and fabulous Fornasetti objects. The merchandise is cultivated to reflect a personal spirit, and each item sets a tone for a unique lifestyle concept. Like individual stories in a book, ETC’s spaces are meant to be explored, its collections discovered,” said Lori Hirshleifer.

According to Deirdre Costa Major, President of Americana Manhasest, “Hirshleifers has created an environment that is both chic and cool, with an outstanding selection of product. ETC has a downtown energy that Americana customers are definitely going to respond to.”

Hirshleifers is a premier luxury retailer and a prominent, longstanding, family owned and operated business comprised of exclusive well-appointed shop-in-shops. Hirshleifers offers a unique selling environment in an elegant yet comfortable setting, where product knowledge, customer familiarity and attention to detail yield superior customer service.

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