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December 2, 2009

Armin Strom Becomes an Authentic Manufacture with Its Own In-house Calibre

By Pardhasaradhi Gonuguntla

This year, Armin Strom moved into its new business headquarters in Biel and now the brand just launched its first calibre, under the Armin by Armin Strom label, this past November, thus becoming an authentic Bienne watch manufacture.

The ARM09 (ArminReserveMarche09), as the calibre is known, has emerged in a relatively short time as a result of dynamic teamwork and total motivation. As far as CEO Serge Michel is concerned, a proprietary movement lays an even firmer foundation for an exciting future. “Of course this step is the fulfillment of a dream for us, but it also ensures our independence in other areas.”

Designer Claude Greisler was brought into the team to build the calibre and develop the manufacturing side of the business three years ago. Mr. Greisler set about his task with a group of precision engineers, watchmakers and a hand engraver and is now proud to present the finished movement.

The Armin by Armin Strom/ARM09 is a manual winding calibre, with an eight-day power reserve, which focuses on perfection of technology and craftsmanship to create a distinctive design. The movement provides a great insight into the mechanism, has a power reserve display and meets the most demanding quality expectations. Watch lovers are sure to be immediately struck by the shape of the cogs. “We implemented an idea that gives us an almost endless range of design options!” says Claude Greisler. After a close look at the movement, it becomes clear that great emphasis is also placed on the watchmaking tradition, as well as innovative features. Finishing, for example, is top of the range and the technical specifications speak for themselves.

For more information visit www.arminbyarminstrom.com.

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