Reported by Elite Traveler, the Private Jet Lifestyle Magazine
Armin Strom is pleased to announce a new long-term partnership with the Virgin Racing F1 Team. Under the name Armin Racing, the luxury watch brand becomes Official Timing Partner to the team from the beginning of the 2011 season.
Armin Racing is a joint venture between Swiss watch brand Armin Strom and UK based distributor Linder Luxury. For over 40 years Armin Strom’s name has been synonymous with the highest level of hand-made skeletonized and hand engraved watches. Armin Strom AG was founded in 2006 and is based in the watchmaking centre of Biel, Switzerland. Today, Armin Strom is a complete manufactory and is one of the few companies that produce its own watch movements in-house. Their exclusive timepieces not only represent traditional, high-precision craftsmanship, they also offer the highest possible individuality and distinguish the personality of the wearer.
Linder Luxury is the exclusive distributor in the UK, Ireland, France and Monaco of a number of top luxury watch and jewelry brands.
The Armin Racing brand represents the modern style of movement embellishment, without neglecting important traditional values. A young, superbly trained and highly motivated team creates each collection, emphasizing a modern, technical image which blends tradition with new and innovative methods.
Through a unique collaboration with the Virgin Racing team, they aim to create a bespoke collection of exclusive Virgin Racing timepieces, inspired by the technology and material synergies between Formula 1 and the art and craft of watchmaking.
Graeme Lowdon, CEO of Virgin Racing: “We are delighted to welcome the Armin brand to Virgin Racing’s portfolio of partners. Timing is everything in a fast-moving sport like ours where every hundredth of a second counts, so it is especially exciting that we will be working together to develop an exciting new Virgin Racing range for the brand. Whilst Armin Strom is a long-established marque in timekeeping with a fine heritage, and Virgin Racing is relatively new to the sport, there are many natural synergies in terms of our spirit of challenge and the unique approach our team takes to innovation and technology. We look forward to developing the product range and our relationship over the coming years.”
Serge Michel, CEO Armin Strom: “We are delighted to be working in partnership with Virgin Racing. Just like the team we are a young and dynamic brand, setting new standards of excellence using a high-tech approach in an industry mainly based on traditional craftsmanship. Like Virgin Racing, we are not afraid to go where no one has gone before.”