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May 16, 2010

Aston Martin Partners With Nike Basketball

By Pardhasaradhi Gonuguntla

Irvine, California – Reported by Elite Traveler, the Private Jet Lifestyle Magazine

Aston Martin has partnered with Nike Basketball to develop two pairs of exclusive basketball shoes, being introduced on Thursday 13 May at the Nike Basketball Signature Space at the Staples Center, Los Angeles.

Named the Nike Kobe Bryant (Aston Martin Edition) footwear pack, and including the Nike Hyperdunk (Aston Martin DB9 Edition) and the Nike Zoom Kobe V (Aston Martin Edition), the limited edition trainers commemorate the viral webfilm released in 2008, picturing Kobe Bryant jumping over an Aston Martin DB9 Volante. The short clip resulted in a groundswell of consumer interest in both brands, ultimately leading to this high-magnitude collaboration between the iconic athletic-lifestyle company and Aston Martin.

Inspired by a combination of Aston Martin products, including the elegant DB9 and the One-77 supercar, this unique collection incorporates craftsmanship, genuine materials, and attention to detail, further advancing Aston Martin and Nike’s continued innovation in iconic design and modern technology.

Event proceeds will de donated to the LA84 Foundation.

www.la84foundation.org

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