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March 24, 2009updated Feb 07, 2013

Aston Martin/Jaeger-LeCoultre Continue Partnership

By Pardhasaradhi Gonuguntla

Jaeger-LeCoultre, the reference in fine watch making, is extending its relationship with Aston Martin by becoming the official Watch Partner of Aston Martin Racing. The three year technical partnership will see Jaeger-LeCoultre produce a special limited series of Aston Martin Racing watches, details of which will be announced in June, at the Le Mans 24 hour race.

Jaeger-LeCoultre and Aston Martin have enjoyed a fruitful relationship since 2004 and the Swiss manufacturer previously partnered with Aston Martin Racing in 2005 and 2006 producing a highly desirable limited Racing series of the AMVOX1 R-Alarm watch.

Aston Martin and Jaeger LeCoultre most recently worked together on the AMVOX2 DBS Transponder, the first watch developed with the ability to control access into a luxury sports car, a fusion of traditional watch making expertise and high-tech engineering.

Jérôme Lambert, Chief Executive of Jaeger-LeCoultre, said “In keeping with its spirit of breakthrough innovation in fine watch making, Jaeger-LeCoultre is delighted to be at Aston Martin Racing’s side as Technical Sponsor. There is no doubt that the new LMP1 car will showcase the highest level of daring performance, a value shared by both companies, leading to exciting achievements. Since 2004, Jaeger-LeCoultre and Aston Martin have been working on a synergy of success that translates perfectly for racing competition. Our current partnership with Aston Martin and Aston Martin Racing is not just about supporting the best racing team. It is a matter of passionate dedication to the pursuit of excellence.”

Dr Ulrich Bez, Chief Executive Officer of Aston Martin said: “Our partnership with Jaeger-LeCoultre demonstrates the power of a long term alliance between complementary brands, based on shared values and mutual respect. I am delighted that Jaeger-LeCoultre is further strengthening our relationship with their commitment to our ambitious LMP1 programme.”

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