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January 7, 2009updated Feb 08, 2013

Audi Increases Market Share for December and 2008

By Pardhasaradhi Gonuguntla

HERNDON, Va. – Audi announced sales for the month of December totaling 7,712 units. Despite a challenging marketplace, Audi appears to have outpaced most brands and will record market share increases for December and all of 2008.

Audi’s December sales were led by strong totals from both the Audi A5 and A6. The Audi A5 posted a 383.1% increase over last December with 657 units sold. The Audi A6 had a solid month with over 1,218 units sold, an increase of 1.2% over December 2007.

“Our goal this past year was to grow our market share and grow awareness of the brand,” said Johan de Nysschen, executive vice president, Audi of America. “We accomplished this with an aggressive product offensive that continues into 2009 and beyond.”

De Nysschen noted that 2009 Audi launches will include two diesel offerings, several fuel-efficient powertrain combinations, performance vehicles, the all-new crossover Audi Q5, and the all-new A5 and S5 cabriolet models.

Also this week, the Detroit Free Press selected the Audi A4 as the Car of the Year, proclaiming that the A4 “stands head and shoulders above other new cars introduced this year and above any Audi sedan that preceded it.” In honoring the Audi A4, the Detroit Free Press highlights the A4’s “excellent fuel economy and performance” and notes that the “comfortable interior is designed with an architect’s sensibility for appearance and touch.”

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