The 2008 Detroit Motor Show is the right venue to announce Automobili Lamborghini ’s official sales figures for 2007: the sixth consecutive record selling year for the brand.
In 2007, the House of The Raging Bull in Sant’Agata Bolognese has built and sold 2,406 cars, which represents an increase of more than 15 % compared to the year before (2,087 cars). This figure is the highest total ever achieved in Lamborghini’s history.
In North America, Automobili Lamborghini S.p.A. sold more than 1,000 vehicles: 930 units were delivered in USA and 71 in Canada . North America continues to be the global market leader for the brand.
In Europe , sales rose to 959 units, a growth of more than 22%. Particularly strong sales were also recorded in Great Britain , with an increase in sales of nearly 40%, totalling 211 vehicles.
In the home market of Italy , 134 units were sold, a growth of 38%, which was another strong performance.
An extremely positive sales trend has also been registered in Asia Pacific, Japan , the Middle East and Far East with a growth of more than 18%.
“2007 was an exceptional year. This success is the direct result of the increased brand awareness and brand image. It was also achievable due to the increase in our dealer network and overall product strategy,” said Stephan Winkelmann, president and CEO of Automobili Lamborghini S.p.A..
Since the beginning of 2005, Automobili Lamborghini has strategically increased its global reach from 65 to 107 dealers worldwide; 30 of these dealers are located in U.S.
The Lamborghini product line was also expanded with new models introduced in 2007: the Gallardo Superleggera, first presented in Geneva , and the extreme Lamborghini ReventÃ³n, which debuted at the 2007 Frankfurt Motorshow. All 20 ReventÃ³ns that will ever be produced were sold even prior to the official unveiling
, S.p.A., manufacturer of the world’s most exclusive super sports cars, today announced the creation of its national sales company, Automobili Lamborghini America , LLC. This new entity will act as the distribution center for Lamborghini vehicles in the United States , the company’s largest global market, with its primary focus to enhance customer service. The new organization will also manage all aspects of the distributor-dealer relationship for the brand.
America , LLC, will purchase and import new vehicles manufactured by Automobili Lamborghini , S.p.A., located in Sant’Agata Bolognese, Italy , into America for distribution to authorized Lamborghini dealers. This division will also provide tremendous support to the 31 U.S. dealers. Day-to-day activities at the dealership level will remain unchanged.
The U.S. market currently accounts for 35 percent of total Lamborghini sales worldwide and remains the brand’s largest global market.
“The U.S. continues to lead global sales making it the most important market for Lamborghini,” states Stephan Winkelmann, president and CEO of Automobili Lamborghini , S.p.A. “We feel the addition of an American headquarters will better serve our customers and dealers, propelling the brand to even greater success.”
Winkelmann appointed Pietro Frigerio, former U.S. West Coast regional manager, to Chief Operating Officer at Automobili Lamborghini America , LLC. Frigerio will report directly to Enrico Maffeo, director of sales and customer service worldwide, based at the Lamborghini headquarters in Italy . Rene Sueltzner , head of customer service USA , will continue to manage all operations that take place after the sale of each Lamborghini vehicle, including warrantey, parts and service. He will report to Pietro Frigerio.
The newly formed LLC will be responsible for sales, administration, customer service and network development. The company will be organized in three major regions (West, South East and North East), each with a dedicated sales and customer service representative.