View all newsletters
Latest in Luxury - Sign up to our weekly newsletter
  1. Travel
  2. Travel News
January 27, 2010updated Feb 08, 2013

Balmain Flagship Gets a Major Boost

By Pardhasaradhi Gonuguntla

A look from Balmain's Spring/Summer 2010 CollectionWhile today the house is best known for its celeb-worthy sequined mini-dresses and rock-n’-roll inspired jackets—the handiwork of visionary young designer Christophe Decarnin—when Balmain first began as a French couturier in 1945, it was synonymous with ultra-elegant styles that swathed the likes of European royalty. Now the label’s original boutique at 44 Rue Francoise 1er is returning to its roots with a meticulous redesign.

The freshly-restored flagship features the classic details from when Pierre Balmain first set up shop 65 years ago: From elaborate Parisian ceiling moldings and Versailles parquet flooring to gold-leaf trimmed doors, everything echoes the boutique’s original 18th-century grandeur. Paris-based architect Joseph Dirand oversaw the incredible $2.6 million transformation. The store’s new look will act as a template for all forthcoming Balmain boutiques and shop-in-shops.

The store was closed for renovations last November, before finally opening its doors again on Monday with a cocktail party that, fittingly, coincided with the beginning of Paris couture week.


Content from our partners
A Taste of Europe with AmaWaterways
Elite Traveler Celebrates Stag's Leap Wine Cellars in Beverly Hills
Inside The Chateau, Nemacolin's Reimagined Centerpiece Hotel

Topics in this article :
Select and enter your email address Be the first to know about the latest in luxury lifestyle. Get the latest news on hotel openings and in-depth travel guides. Get insider access to exclusive promotions and special offers from our luxury partners.
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thank you for subscribing to Elite Traveler.

Websites in our network