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August 18, 2010updated Feb 06, 2013

Boucheron Opens Boutique In Lebanon

By Pardhasaradhi Gonuguntla

Beirut, Lebanon – Reported by Elite Traveler, the Private Jet Lifestyle Magazine

After 20 years of strong presence in Lebanon through distribution channels and a corner at the ABC Mall, Boucheron is opening its own boutique in Beirut.

The 592-square-foot boutique at the Gold Souks will have all of Boucheron’s emblematic collections available. These include Quatre, Exquises Confidences, Ava, Trouble, Bestiary and the new Ma Jolie. In addition, these collections are presented next to exceptional and unique high jewelry pieces, such as the Sweety and Liz rings as well as the Semiramis and Ava Scarf. Boucheron’s watches will also be shown, including the iconic Reflet line, which was created in 1947.

With more than 50 boutiques worldwide, the classic Boucheron store follows the concept of the Place Vendôme Paris flagship: A signature color palette and wooden décor which lends a warm atmosphere and confidential ambience.

The House of Boucheron, a French family dynasty of jewelers founded by Frédéric Boucheron 1858, has been expanded by four generations of the founder’s direct descendants. With a selective approach to international growth, this Beirut boutique is a testament to the brand’s long history of brilliant design and bold sophistication, as well as a confirmation of its ability to constantly reinvent the essence of elegance.

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