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August 28, 2012updated Feb 11, 2013

Bovet Timepieces and Leading Market Services Group DKSH Join Their Luxury Talents

By Pardhasaradhi Gonuguntla

Zurich, Switzerland – Reported by Elite Traveler, the private jet lifestyle magazine

DKSH, the leading market expansion services group in Asia, has successively seen dramatic expansion of its marketing, sales and after-sales services network in the luxury and lifestyle goods sector. Not only did the group acquire the long-established trading houses Desco von Schulthess and Hagemeyer-Cosa Liebermann, but also gained the marketing and distribution rights to and controlling majority of the renowned Swiss watchmakers Maurice Lacroix. Not looking to slow down, DKSH is expanding onto the world stage with its most eminent luxury partnership yet.

In a momentous move that will significantly up the ante of Asia’s haute horology market, DKSH is taking on the exclusive marketing and distribution rights for Bovet timepieces in the Asia region, complementing its high-status product portfolio in the premium segment. Not to mention, the group will also acquire a strategic shareholding of 20 percent in Bovet, which covers both the Bovet 1822 brand and its two production facilities for horological components under the name Dimier. This move will generate valuable synergies in manufacturing collaboration and in the supply of strategically vital components for the timeless products.

“Today, the Asia Pacific region is the biggest market for Swiss luxury timepieces. We see DKSH, the leading independent provider for marketing, sales and distribution of premium luxury goods in Asia, as the ideal partner for professionally marketing our premium Bovet timepieces in the growing Asian markets,” say Pascal Raffy, owner of Bovet 1822 and Dimier 1738. He adds that “promising perspectives are opening up through this strategic partnership. With the in-depth market expertise of DKSH in Asia and its comprehensive network, we are confident in the further dynamic growth of Bovet in this region.”

In addition to its increased blanket distribution network, the leading provider will also employ its own watchmakers in the core markets of Japan, Korea and China, ensuring professional and prompt after-sales services for those exclusive luxury brands.

Dr. Joerg Wolle, CEO and President of DKSH Holding, believes this partnership to be a culmination of both luxury talents and a long-awaited union, “We are proud of being able to represent Bovet when dealing with our long-established Asian clientele. Bovet timepieces are synonymous with the highest levels of Swiss watch-making art and technological innovation.”

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