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July 14, 2009updated Feb 08, 2013

Brioni Names Andrea Perrone Group CEO

By Pardhasaradhi Gonuguntla

Andrea Perrone has been named Brioni Group CEO and replaces the governing committee of which he was part together with Antonella de Simone and Antonio Bianchini, who managed the Group’s companies for the past three years, a governing structure set in place by Brioni over the last 10 years.

“I would like to thank Antonella De Simone and Antonio Bianchini for their fundamental contribution to the consolidation of Brioni and to the Group’s company policy leading up to this historic turning point that will allow us to face the challenges of the current recession more cohesively” said Andrea Perrone “Mr.Bianchini and Mrs.De Simone will continue to actively support Brioni’s expansion and further development”.

At the same time as Andrea Perrone’s appointment, the Group announced consolidated 2008 revenues that were substantially unchanged from 2007’s €206.5M, with consolidated profits (EBITDA) of €32M, 3% down on the previous year.

“We are very pleased that our business continued to do well in 2008, and we are well aware of the challenges we will be facing, especially in North America, in 2009,” Mr. Perrone said in a company statement. “In the current year we will continue to concentrate on value-added quality production and on our successful casual wear.
Defending employment and protecting our know-how is something that we care about very much and that will require sacrifices over the coming months, but we are confident that in the mid-term we will be repaid for defending the excellence and exclusiveness of our ‘Made in Italy’ products.”

The company has announced that it is planning a commercial strategy that centres on the new emerging economies in Asia. This ambitious business expansion plan will involve China with new openings in Shanghai, Beijing and other Chinese cities, starting from September this year.

In the past 2 years Brioni has pursued an international expansion strategy, opening in Russia (Saint Petersburg, Kiev and Ekaterinburg), Kazakhstan (Almaty), Azerbaijan (Baku), Malaysia (Kuala Lumpur), Hong Kong, China (Macao and Beijing), South Korea (Seoul), Indonesia (Jakarta), India (Mumbai and New Delhi), UAE (Dubai), France (Cannes) and in the United States with a new boutique in Bal Harbour, Florida.

The company also plans to open new stores in Barcelona, Venice, Dusseldorf and Hamburg as a sign of confidence in the European elite. “Despite the recession we continue to have a loyal following among affluent European consumers, including the German-speaking countries of Switzerland, Germany and Austria, who are enthusiastic about Brioni’s contemporary sartorial elegance.”

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