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May 17, 2010updated Feb 06, 2013

Buccellati Launches First-Time Silver Jewelry Collection

By Pardhasaradhi Gonuguntla

New York, New York – Reported by Elite Traveler, the Private Jet Lifestyle Magazine

In a departure from its nearly century-long heritage of producing gold jewelry exclusively, artisan house Buccellati has just launched a new silver jewelry collection. Named Buccellati Blossoms, the collection is composed of gardenia flowers with the sort of textured surfaces that are the brand’s signature. The line includes earrings, necklaces and a barrette, with the standout being a wide cuff bracelet, a style strongly associated with the Buccellati name. Beyond its fine workmanship, the pieces come with a charitable tie-in; a portion of sale proceeds benefit Operation Smile, a charity that provides reconstructive surgery to needy children. Says 21-year-old Lucrezia Buccellati, who’s just moved to New York to study jewelry design and get to work in the family business, the collection is a “great way to introduce a whole new generation to Buccellati.” With its accessible pricing—everything is under $2,000—she’s looking forward to donning the pieces in a very casual, carefree way—”even on the dance floor.”

Buccellati Blossoms is available at Buccellati in New York. Visit www.buccellati.com

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