Rome – In honor of its 125th anniversary, luxury goods company Bulgari has chosen to support Save the Children’s Rewrite the Future. The Rewrite the Future campaign is committed to providing quality education to 8 million children living in conflict-affected areas by the end of 2010. Considerable progress has already been made by rebuilding schools, supplying much needed school supplies, and protecting children from abuse and exploitation, thus paving the way for a durable change in almost 6 million children’s lives.
Bulgari’s ultimate goal is to raise €10 million for Save the Children by the end of 2009, of which €1 million will be donated in advance to kick off the initiative.
Next they will introduce a new, limited edition ring in Bulgari stores worldwide. The ring is made of silver, in tribute to Sotirio Bulgari, the company’s founder who started as a silversmith in the 19th century. It also features Save the Children’s logo engraved on the inside. Each ring will sell for $290, of which $60.00 will be donated to the Rewrite the Future campaign.
Finally, Bulgari will auction a collection of one-of-a-kind pieces that have a total value of €3 million. The collection consists of 15 pieces of High Jewelry and 8 luxury, limited edition timepieces. Bulgari will officially present the collection on June 4, 2009, in Rome at a star-studded gala to open their very first retrospective museum exhibition. The exhibition, titled “Between Eternity and History,” will celebrate 125 years of the Bulgari brand, and will take place at the Palazzo delle Esposizioni, one of Rome ‘s largest and most prestigious exhibition halls. Following the exhibition, the collection will be presented at high-profile Bulgari events around the world and will ultimately be auctioned in New York in December. All proceeds from the auction will be donated to Save the Children.