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November 18, 2009updated Feb 06, 2013

Bulgari Rings In Bay Area Opening

By Pardhasaradhi Gonuguntla

This month, Bulgari continues the worldwide celebration of their 125 years of Italian artisanship with a store opening in San Francisco’s Union Square, coinciding with what has been a profitable third quarter for the brand.

Last May, the jewelry and luxury goods powerhouse hosted a retrospective show in Rome and continues that Roman line of thought with the debut of a unique 19-piece collection, now available exclusively at the new Bay Area flagship. Amid panels of silk, stretched from floor to ceiling, sit ten one-of-a-kind cocktail rings inspired by the majestic lines of the cupola. Each piece comes in either white or pink gold and bears the trademark rounded and polished cabochon stone, with pave diamonds regally placed on the band.

Bold and architecturally stimulating, these limited-edition rings are a testament to what Bulgari does so well: Transcend generations of women, proving that with age, the house just keeps getting better. The Parentisi collection exudes a modern antiquity that makes each ring a serious statement piece with timeless appeal. The remaining pieces of the collection, individual necklaces and earrings, are each made in either coral or turquoise, with diamonds, amethyst and peridot, allowing them to transition from day to night.

If the rings weren’t enticing enough, stop in for a quick look at the interiors, of which Bulgari is rightfully proud. The Union Square location boasts 13,000 square feet, making it their largest shop in North America. A rectangular chandelier made of Murano glass cascades down the center of a spectacular, satiny copper staircase. Customers can also opt to ride between floors in a transparent glass elevator that allows views of the entire store as well as the city skyline. The face of Bulgari never looked so good.

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