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October 7, 2008

Carl F. Bucherer Announces New Brand Ambassador

By Pardhasaradhi Gonuguntla

Lucerne, 6 October 2008. Passion, authenticity and the thirst for perfection are values, which are central for the independent watch manufacturer Carl F. Bucherer with head office in Lucerne, and are further reflected in its strongly profiled collection. Carl F. Bucherer produces timepieces in the premium segment for people, who like to go their own way, independently, self-assured and with great commitment, converting their dreams into reality.

Nela König, the new protagonist of Carl F. Bucherer has also realized her dream. For years the 37-year-old Berliner has been traveling throughout the world as a much in demand photographer, mostly to make portraits of international stars from the world of films and music. In her sights, she has already captured Sting, Nelly Furtado, Gwen Stefani and Peter Ustinov. For Nela König, the fascination of her profession does not lie in producing touched up, commercial pictures of the glamour world. Her soul work is making pictures which are clearly authentic and coming from a totally personal angle. She attaches great importance to continually looking behind the façade and getting to know and observe the artist as a human being.

Passion and self-awareness. Authentic and personal – values which watch manufacturer Carl F. Bucherer also pursues in its brand identity. With the new ladies model in the Patravi line, the enthrallingly beautiful T-24 Ladies, the Lucerne watch brand has converted another dream into reality. The 48 diamonds on the case made of stainless steel or warm pink gold, the extravagant barrel-shape profile, the dial in radiant white or precious mother-of-pearl, with 9 diamonds and the bracelet in high quality galuchat, python or alligator leather or polished and satin-finished steel links are components, which stand for passion and feminine self-awareness. And so for demanding, freedom-loving women like Nela König.

With her own point of view about success. Many years ago, with persistence and a great deal of selfassertion, Nela König conquered the domain of photography so dominated by men at the time – and with great success, if one looks at her work and references today. Meanwhile, she has been able to combine her family and career under one roof, whether in Berlin or at her second home in Ibiza. Then naturally on top of this, from autumn 2008, her commitment as protagonist for Carl F. Bucherer, which she has taken on due to her affinity with high value Swiss watches. “In a world, where there is an excess of almost every product, a watch company rich in tradition such as Carl F. Bucherer, for whom the highest regard for precision, the greatest technical demands and a self-willed approach are important, is rather unusual”, Nela König explains her involvement.

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