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The Alacria Swan from Carl F. Bucherer represents a tribute to the Bucherer family and firm, and to the city of Lucerne, where the Carl F. Bucherer watch brand was created. Set with over 1,300 diamonds, this astonishing piece of jewelry reflects the highest standards enshrined in the traditional art of jewelry at Carl F. Bucherer.
Surrounded by picturesque mountains, the region around Lucerne offers countless holiday pleasures within a very small area, and has therefore rightly been called “Switzerland in miniature”. With its “Mediterranean” flair, Lucerne draws numerous visitors and tourists from all over the world to a place where beauty can be experienced in its purest and most unspoilt form.
In addition to impressive landmarks such as the world famous chapel bridge and Mount Pilatus, it is the countless swans on Lake Lucerne that make the city so magical. Strolling along the idyllic lakeside walk, observers are magically drawn into the spell cast by these mythical creatures as they glide gracefully and majestically across the lake, transforming the crystal-clear water into a shimmering “Swan Lake”.
And for visions to become reality.
Apart from Lake Lucerne, swans (which in mythology are regarded as a symbol of our dreams) have inspired another place in Lucerne: the Schwanenplatz, from 1894 onwards the home of the first branch of Bucherer, which opened in the Kapellgasse in 1888. Over 120 years ago Carl Friedrich and Louise Bucherer made their entrepreneurial dream a reality here, laying the foundations for their future as visionary watchmakers of the highest order. The tradition-steeped company of “Bucherer” is still owned by the family today, and is now managed by Jörg G. Bucherer representing the third generation. The original philosophy of the founder has always been preserved. Thus in 1919 Carl Friedrich Bucherer created the basis for the Carl F. Bucherer brand with his first ever collection of watches made by him. Thanks to the movements that from 2007 onwards have been developed and manufactured in the company’s own Manufacture, Carl F. Bucherer is now also able to present technically and aesthetically perfect timepieces, and to be always “one step ahead of the times”.
Brilliant splendor created by the traditional art of jewelry.
With the Alacria Swan, Carl F. Bucherer presents a masterpiece within the feminine “Alacria” range. The name, which is a tribute to the Bucherer family that founded the company, is intended to recall their dream of having their own business, brought to fruition long ago in Lucerne. The name is also based on powerful symbols, legendary myths and romantic fairytales. Like the grey and unprepossessing “Ugly Duckling”, ultimately transformed into a snow-white and breathtakingly beautiful swan, the Alacria Swan tells a new story of its own within the collection.
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And it is an extraordinarily richly embellished story: with 348 diamonds on the case, 137 diamonds on the dial, one diamond on the crown and 844 on the bracelet, all of the very highest quality, the Alacria range now shines with a new brilliance. Each individual jewel has been painstakingly set by hand, so that the watch reflects the very highest standards of the art of jewelry at Carl F. Bucherer. Perfect comfort in wearing is ensured by the delicate bracelet, which wraps itself around a lady’s slender wrist as gently as a swan’s neck. As a sparkling timepiece of perfect beauty, the Alacria Swan, which is fitted with a quartz movement and indicates hours and minutes, conveys a look that is both brilliant and practical.
The timepiece as a symbol of eternity.
Thanks to its breathtaking beauty, the Alacria Swan transports the wearer into a ravishing enchantment that will last for ever: like a swan that remains faithful to its partner for life, no woman will want to be parted from this piece of jewelry in white gold.
Yet this valuable companion also adorns its wearer with intangible values, values that are linked to the “swan” motif in art and literature. Thus the 1300+ white diamonds recall the pure and virtuous nature of a swan, combining the elements of water and air – its grace as a swimmer and its enduring stamina in flight.
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Thanks to its graceful lightness, expressed by the curved case that recalls the shape of the female body, the watch also suggests a swan about to take flight, overcoming the power of gravity.
The Alacria Swan is sure to elicit a reaction of fascination and approval in all who see it. One can only hope that the wearer will be able to cope with the constant admiration.
