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September 23, 2009

Carl F. Bucherer’s New Brand Ambassador for India

By Pardhasaradhi Gonuguntla

In close collaboration with Ethos Swiss Watch Studios, the brand’s distribution partner, Lucerne watch manufacture Carl F. Bucherer has succeeded in retaining the leading photographer and celebrity manager, Atul Kasbekar, as its new brand ambassador for India. Like all the other watch manufacture’s representatives, he is a perfect embodiment of the brand’s philosophy—setting standards through creativity, energy and great passion.

Atul Kasbekar has already implemented numerous campaigns for national and international fashion and luxury brands and represented some of India’s best-known models and Bollywood stars. His thinking, life and work are imbued with limitless passion, unbridled enthusiasm, the relentless search for aesthetic perfection and his own style. It is these attributes that he also treasures in the Carl F. Bucherer timepieces: “Carl F. Bucherer follows its own uncompromising path in matters of technology, design and communication. A philosophy that impresses me, because it entails a large portion of courage. I, too, consciously left the academic career path, which had been selected for me, in order to realize my own vision of photography. Always finding new angles and creating an innovative aesthetic approach—this is what drives me.” Atul Kasbekar has had a fascination for watches for many years and already owns more than 20 models: “They are the perfect synergy between art and technology, passion and precision. This is apparent in every single Carl F. Bucherer watch, so I am very proud to represent the brand in India.”

The collaboration between Carl F. Bucherer and Atul Kasbekar will go through to 2010. The photographer is to be the face in the advertising and will represent the brand at events. The shots for the Indian campaign were taken in a luxury hotel in Delhi—an unusual shoot for Atul Kasbekar as, for a change, he was standing in front of the camera, rather than behind it. “India is extremely important for our company, and we want to commit to and position ourselves in it for the long term. Therefore it was important for us to collaborate with a personality from India, who can identify lock stock and barrel with our brand philosophy and so be its perfect ambassador,” explains David Vallata, Managing
Director Asia Pacific for Carl F. Bucherer.

Carl F. Bucherer, registered as Bucherer Montres S.A., is an independent company with 90 years competency in the production of luxury watches. The manufacture brand stands for uncompromising quality and aesthetical products with stylish design. As the only watch brand located in Central Switzerland, Carl F. Bucherer produces and markets exclusive ladies and gents watches,
thereby building the second arm of the Bucherer Group.

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