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August 12, 2008

Cathay Pacific Wins Skytrax Best First Class Award

By Pardhasaradhi Gonuguntla

HONG KONG — Cathay Pacific Airways has been named
Best First Class airline in the 2008 World Airline Awards(tm) run by
Skytrax. The award acknowledges the airline’s efforts to provide a
superior travel experience for its premium travelers and highlights the
positive customer reaction to the new First Class cabin designs
introduced last year.

To underscore the strength of its First Class product, Cathay Pacific
also took the Best First Class Catering award, while the overall quality
of the airline’s product and service was reflected in it being named
runner-up in the Skytrax Airline of the Year award.

Cathay Pacific Chief Operating Officer John Slosar said: “We are excited
about receiving the Best First Class honor, which highlights the
strength of our new cabin design as well as the superior service
provided by our cabin crew. For the premium market you have to provide
something that really stands out from the crowd, and with our new First
Class – designed with the right balance of personal attention,
interaction and privacy – we believe we’re providing a travel experience
that exceeds all expectations.

“But while it’s our First Class that’s taken the award, we are very
encouraged by the positive passenger reaction to all three classes of
our new cabin designs which are being progressively rolled out across
the fleet.”

The new First Class design takes travel to a new level by increasing
individual privacy and giving passengers greater individual control over
the immediate environment. The innovative seat can be used as an
armchair, a chaise longue or an extra long and wide bed – one of the
largest beds provided on any commercial airline.

Close attention has been paid to a range of other factors including
subtle lighting to provide the right ambience and a bigger, highly
adjustable 17-inch 16:9 personal television and noise-cancelling
headset. All cabin baggage can be stowed in the suite itself. The food
service, meanwhile, is tailored around the individual, with a wide
selection of fresh western and Asian dishes – all served whenever the
passenger wants.

Cathay Pacific’s sister airline, Dragonair, was also honored by Skytrax,
being named Best Regional Carrier: Southeast Asia for the first time.

The World Airline Awards(tm) are based on the annual World Airline
Survey run by Skytrax, carried out between August 2007 and June 2008.
More than 15 million respondents from over 95 different passenger
nationalities participated in the survey.


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