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May 12, 2010updated Feb 11, 2013

Celebrity Audemars Piguet Auction Planned

By Pardhasaradhi Gonuguntla

New York, New York – Reported by Elite Traveler, the private jet lifestyle magazine

Meryl Streep, Hugh Jackman, Whoopi Goldberg, and Jay-Z join a host of legendary stars of stage and screen who have lent their signatures to Audemars Piguet timepieces to benefit Broadway Cares/Equity Fights AIDS.

The event entitled “Time to Give” is an historic collaboration between renowned Swiss watchmaker Audemars Piguet and the Tony Awards and will culminate in a live, invitation-only auction (conducted by Christie’s) and cocktail reception at New York’s Four Seasons Hotel on Monday, May 17th.

Each watch will be a one-of-a-kind creation featuring the celebrity’s signature visibly recreated on the back or side of the timepiece making them highly collectible by watch aficionados and celeb fans alike. The collection can be viewed and bid on by the public at, the leading destination for online charity auctions, at The public is also invited to view the collection at Audemars Piguet’s New York City flagship boutique at 65 East 57th Street May 3rd through 17th. Opening bids starting at $2,500. The total retail value of the collection by Audemars Piguet exceeds $1 million.

The celebrities who have lent their signatures to Audemars Piguet watches include some of the biggest names on Broadway: Antonio Banderas, Kristin Chenoweth, Alan Cumming, Edie Falco, Whoopi Goldberg,Kelsey Grammer, Sean Hayes, Neil Patrick Harris, David Hyde Pierce, Hugh Jackman, Catherine Zeta-Jones, Jay-Z,Jane Krakowski, Nathan Lane, Angela Lansbury, Cyndi Lauper,John Lithgow, Sienna Miller, Bebe Neuwirth, Cynthia Nixon, Chita Rivera, Anika Noni-Rose, Liev Schreiber, Meryl Streep, and Vanessa Williams.

A highlight of “Time to Give” includes a men’s and women’s Royal Oak Offshore 57th Street watch each signed by Daniel Radcliffe and Scarlett Johansson and designed specifically to commemorate Audemars Piguet’s New York “moment” – their partnership with the Tony Awards and new flagship boutique on East 57th Street.

Francois-Henry Bennahmias, President & CEO of Audemars Piguet North America says, “Audemars Piguet has a love affair with New York City and Broadway. It is an honor for us as a company to be able to recognize the incredible talent of The Great White Way while raising awareness and money for Broadway Cares.”

“Audemars Piguet has been a wonderful supporter of the Broadway community and we are truly honored to have them as a partner in the Tony Awards once again this year,” said Alan Wasser, General Manager of Tony Award Productions. “The “Time to Give” event will not only celebrate the best of Broadway and the Tony season, but will also benefit a very worthy cause – Broadway Cares/Equity Fights AIDS.”

For the second year, Audemars Piguet is the official red carpet sponsor of the 64th Annual Tony Awards, which will be broadcast in a live three-hour ceremony from Radio City Music Hall on the CBS television network on Sunday, June 13, 2010.

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“Broadway Cares/Equity Fights AIDS is most grateful to partner with The Tony Awards and Audemars Piguet on “Time to Give”, said Tom Viola, Executive Director of BC/EFA, and recipient of this year’s Tony Honor for Excellence in the Theatre. “The extraordinary talent of the Broadway community, so magnificently represented each year at The Tony Awards, is matched only by their generous embrace of those in need. I salute Francois-Henry Bennahmias and thank Audemars Piguet for so graciously creating 27 gorgeous one-of-a-kind timepieces that will undoubtedly raise a great deal of money and forever mark this moment in time.”

In addition to the Tony Awards, Audemars Piguet regularly collaborates with well-known personalities and is committed to far-reaching projects. Audemars Piguet has partnered with Quincy Jones and The Quincy Jones Foundation, President Bill Clinton and The Clinton Foundation, Breast Cancer Research Foundation, Jay-Z’s S. Carter Scholarship Fund, as well as Governor Arnold Schwarzenegger’s charity After-School All-Stars on Limited Edition timepieces. Through these alliances, a portion of the monies raised benefits these charitable organizations.

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