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June 26, 2009

Chinese Luxury Brand Shanghai Tang Opens New Flagship

By Pardhasaradhi Gonuguntla

In the much anticipated debut of the summer, Shanghai Tang—China’s first International luxury brand—opened its Kowloon flagship store in the former Marine Police Headquarters, one of the oldest surviving government buildings in Hong Kong. Fusing current design concepts with innovative Chinese-inspired elements, Shanghai Tang offers ready-to-wear for women, men and children, as well as accessories and home ware.

Coinciding with the luxury brand’s devotion to preserving heritage while showcasing new and exciting products, the Kowloon store resides in the restored timber and brick facade of the old fire station of the Hong Kong Marine Police. But the interior has been redone, boasting a luxe décor of black lacquer and bright bursts of color than juxtaposes the wood-beamed ceiling and mixed wood flooring.

The sleek boutique, which is just a stone’s throw away from the thriving pedestrian walkways and shopping haunts of Tsim Sha Tsui, showcases the brand’s full range of ready-to-wear fashions and accessories on the ground level and houses Shanghai Tang’s classic home collection and Imperial Tailoring service on the second. Topping it all off is a rooftop terrace overlooking the Tsim Sha Tsui waterfront and clock tower, truly making the new Shanghai Tang flagship a shopping destination to behold.


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