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June 16, 2010updated Feb 07, 2013

Corum Celebrates Challenge Julius Baer Sailing With New Timepiece

By Pardhasaradhi Gonuguntla

New York, New York – Reported by Elite Traveler, the private jet lifestyle magazine

CORUM, a key player in the sailing world, now establishes itself in all the major competitions on the circuit. After announcing a double in 2009, partnering alongside team Okalys-CORUM and giving its name to the CORUM Grand Prix (one of the major races of the Challenge Julius Baer), the independent watchmaker is continuing its conquest in 2010, recruiting the talented and charismatic Loïck Peyron and announcing its partnership with the Bol d’Or Mirabaud in April. A prestigious calendar echoing the 50th anniversary of the iconic Admiral’s Cup collection. The waters of Lake Geneva are now under the CORUM flag that today celebrates the 2010 season opening of the Challenge Julius Baer by launching a Grand Prix Corum 2010 limited edition timepiece.

In 2010, it is aboard team Okalys-CORUM at the Grand Prix Beau-Rivage Palace that CORUM will begin its Challenge Julius Baer. From May 8 to May 9, 2010, twelve D35’s will compete on the waters of Lake Geneva in the vicinity of Ouchy (Lausanne) down to the heart of the great lake to inaugurate a season that will honor the best crew.

Last year, team Okalys-CORUM, helmed by Loïck Peyron, came close to victory by winning a silver medal in the final of the Challenge Julius Baer. The winds have always been unpredictable at this event, which is usually the final race in the sailing season. This year the AMC (Association of Multihull Competition) has decided to reschedule the 2010 Challenge Julius Baer. Located between the Ouchy waterfront and Lavaux vineyards, the Grand Prix Beau-Rivage Palace now opens the season, heralding a wind that should be more supportive. Indeed, the Lausanne region is less favorable to thermal currents and the start of the season should provide a more sustained wind.

Having concluded the 2009 season tied in points with Team Alinghi, we can expect that team Okalys-CORUM will stand out from the start of the season as an exceptional challenger. As for the ambitions of the crew, team Okalys-Corum has always started its season with a team which, by its characteristics and cohesion quickly finds its benchmarks. Nicolas Grange, owner, helmsman and skipper of the boat is aiming therefore for a victory. Year after year, each step gained is crucial in view of the tight gap remaining between the competitors in the final.

As an official partner of the CORUM Grand Prix and the Okalys-CORUM team, the brand is this year launching an official Grand Prix 2010 timepiece with the Okalys-Corum team colors.

In line with the Admiral’s Cup collection, this new timepiece joins the iconic models of the brand. With a titanium case and a dodecagonal bezel in rubber, the Admiral’s Cup Chronograph 48 provides a dial decorated with monochromatic nautical pennants contrasted by the hour markers, a second hand and two counter’s hands (minute counter at 3 o’clock and small second counter at 9 o’clock) enhanced with the Okalys-CORUM team’s iconic orange color.

The Admiral’s Cup Chronograph 48 Grand Prix 2010 Corum houses the caliber CO753, a mechanical chronograph movement with an automatic winding COSC certified chronometer, a reference in terms of reliability and accuracy. This CORUM Grand Prix 2010 watch is perfectly suited to the technical performance of the Decision 35 OKALYSCORUM.

Chief Executive Officer of Corum, Antonio Calce said:
“Today Corum immerses itself in the sailing world by linking its name to sailors, its ambassadors and also to prestigious competitions. These great waters allow Corum to evolve in its element while evoking the historical connection of the brand to yachting. Today we participate in internationally renowned Swiss regattas, and this allows us to solidify the identity of the brand. These events anchored in Swiss territory; let us share with our markets and our customers our passion for watches and sailing. These moments are privileged ones that reinforce ties and unite teams. Sport competition as a backdrop, exploits, victories as goals, a new chapter will be written.

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Nicolas Grange, owner, skipper and helmsman of the Okalys-CORUM added:
“After an outstanding 2009 season with Okalys-Corum finishing on the podium at every race – which allowed us to end the season tied on points with Alinghi, winner of the Challenge Julius Baer 2009 – the 2010 season promises to be another exciting year with very high-end participation, combining the best multihull sailors in the world, while the best of them are now participating in our world championship. My partnership with CORUM allows us to continue to place Okalys-CORUM on top of the ranking and our goal is clearly to finish on the podium of the Challenge Julius Baer once again and to win the Bol d’Or for the 3rd time, as this race has become THE Regatta everyone wants to put their name on, even after having already won it twice! In addition, Corum’s involvement in organizing this event will only increase our motivation to win this regatta which is usually successful for us as we have been on the podium for the last 5 years. Sailing is often the venue of great sporting and human stories and I am very proud to have helped Corum and Loïck Peyron to come close. With Loïck Peyron and Ben Ainslie on board, CORUM can be pride itself on having 2 exceptional ambassadors”!

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