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July 8, 2010updated Feb 07, 2013

Corum Partners With Mexican Watch Firm

By Pardhasaradhi Gonuguntla

Corum CEO Antonio Calce and Ari Berger with models, credit Guillaume CorpartAntonio Calce with models, credit Guillaume CorpartEdouard Perret, Marc Antoine Dor, Antonio Calce and Cédric Doffey, credit Guillaume CorpartTania Elias Calles, credit Guillaume CorpartLa Chaux-de-Fonds, Switzerland – Reported by Elite Traveler, the Private Jet Lifestyle Magazine

The new partnership between Temposatis and CORUM started on March 20th 2010, at Baselworld. A signature that links a successfull name in the Mexican watchmaking market – TEMPOSATIS – with one of the leading exclusive Swiss watchmaking companies – CORUM. For Corum, this partnership stands as another milestone in its strong distribution network strategy and a new showcase to assert its brand image. A success co-written with dedicated agents such as Temposatis. Looking to the future, the brand aims to strengthen its brand awareness and to tap the tremendous growth potential offered by the Mexican market. On June 16th, the Corum flag waves in Mexico.

On March 20th, at Baselworld, Mr. Antonio Calce, Chief Executive Officer of CORUM and Mr. Cédric Doffey, Brand Manager of Temposatis S.A de C.V, signed an exclusive distribution agreement between the two companies.

Less than three months later, on the evening of June 16th 2010, on the 51st floor of the Torre Mayor in Mexico City, Corum and Temposatis welcomed more than 150 guests. Bringing together the most important retailers in Mexico as well as their customers along with the most recognized journalists. Mexican sailor Tania Elias Calles attended the event and was awarded with the prize “Libertad & Conquista” for her sailing career. Antonio Calce, CEO of Corum has given her an Admiral’s cup 40 mm Chrono Steel & Diamonds watch. Tania was born in Mexico City on April 12, 1979, and at 12, she began her career in the sport of sailing. She participated in the Olympic Games (2000 Sydney Olympics, 2004 Athens Olympics, 2008 Beijing) and won several Pan American Games with gold and silver medals. Recently she broke the World Record for the longest distance sailed on a dinghy, Los Cabos to Bahia de Banderas (Mexico).

This event also marked the launch of this new partnership with Temposatis. Moreover, this event was the time to celebrate two major anniversaries for Corum:

-50 years of commitment to sailing with the Admiral’s Cup collection
-30 years of strong watchmaking legitimacy with the baguette movement of its iconic Golden Bridge watch

Corum continues with its expertise and skill integration by setting up a strong distribution network strategy to reinforce and enhance its presence in its key markets. With 17 point of sales on the Mexican market, Corum is relying on its 20-year presence and strong brand awareness to swiftly develop and assert its business. To strengthen its position in the Mexican market, Corum achieved a first goal in a partnership with one of the best agents in this area: Temposatis.

Antonio Calce, CORUM CEO said: “For Corum this partnership stands as the second step to be represented in the Latin American market which is a strong market for Corum to regain. The first step in October 2009, was with the appointment of Laurent Peccavé as Regional Manager for the Caribbean & Latin America intended to give this market all the attention it deserves. The second step was at Baselworld 2010, signing the partnership with Temposatis, giving our brand the best navigators to win this challenge successfully. To conquer a market today, it takes trust, credibility and legitimacy; these three parameters are now the foundation of our brand. The renewal of our involvement in Mexico has already convinced the press and our retailers. Today we are working on strengthening our brand so that customers and watch enthusiasts are also catching the Corum fever. Today our brand is celebrating 3 major anniversaries with the 55th anniversary of the brand’s creation, the 50th anniversary of the Admiral’s Cup collection, the 30th anniversary of the Golden Bridge. All together we are ready to continue the Corum brand story”.

Cédric Doffey, Temposatis Brand Manager declared: “Our experience as a distributor of prestigious watches in Mexico has, through the years, taught us that there exists a great sensibility and predisposition to luxury and appreciation of well manufactured timepieces in Mexico. The Mexican haute horlogerie connoisseurs are many and can easily estimate the real value of a timepiece. Knowing this we did not hesitate to accept the challenge that Antonio Calce proposed us a few months ago, namely: to return Corum to its rightful status in Mexico. Tonight we are honored and happy to be able to share with you the creations that Antonio and his team developed with great passion to celebrate this triple anniversary”.

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