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June 15, 2009

Crystal Cruises Breaks Booking Record

By Pardhasaradhi Gonuguntla

the Crystal SerenityCrystal Cruises announced record bookings for the week ending June 2 – the highest booking week since the luxury line expanded its “All Inclusive – As You Wish” program. The number of guests booking and revenue was more than 100% higher than the average weekly totals since the beginning of 2009.

The surge of interest has been strong for both close-in cruises and those more than a year out, including notable increases for summer cruises aboard Crystal Symphony and Crystal Serenity in the Baltic and Mediterranean, fall cruises in New England/Canada and Europe, and winter South America.

“It’s very positive to see such a strong response to Crystal’s promotions,” said Gregg Michel, president of Crystal Cruises. “Guest satisfaction has been very high and the travel agent community has been very supportive of our programs. Luxury travelers appreciate enriching experiences, abundant choices, consistency of reputation, and extraordinary value.”

In the past two weeks, Crystal has hosted its top producing travel agents at a festive Awards Gala, launched its elegant new website, and has enjoyed tremendous response to its All Inclusive – As You Wish messaging that offers credits good for any spa treatment, any vintage wine, any Crystal Adventure ashore and most everything else on board.

Crystal’s All Inclusive – As You Wish promotion offers up to $1,000 per person spending credit allows guests to customize their cruise experience on nearly every 2009 and 2010 itinerary; Celebration Savings extend up to $1,500 savings per person on most 2009 Mediterranean and Baltic itineraries and Crystal Symphony South America voyages; Crystal Family Memories promises a free berth and a host of bonus perks and credits for groups.

www.crystalcruises.com.

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