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October 29, 2014updated Dec 20, 2023

Debut of Allure Caramel

By Neharika Padala

By Leanna Lynch

Allure CaramelKarisma, the award-winning luxury hotel collection, announces its European debut with the opening of the Allure Carmel in Belgrade, Serbia.

The Allure Carmel is only the second part of Karisma’s five pronged expansion plan.  The brand, which opened The Azul Sensatori Jamaica in Negril last year, plans to unfold three new hotels in Croatia, Slovenia and Northern Italy the within the next five years.  The brand also plans to unveil beach properties in the Caribbean and Europe.

Guests of the new Allure Carmel will want to start and end their days at the Bon Vivant Bar.  Led in by the crisp aroma of brewing coffee, hotel guests can read at their leisure from a selection of local and international papers while indulging on fine chocolate.   For those who choose to sleep in, a special breakfast in bed delivery can be arranged.  In the evenings, visitors will be invited back to the Bon Vivant to relax with a satisfying nightcap before retiring to their rooms.

Next to high ceilings and large windows, guests in each of the boutique’s 17 rooms or suites will enjoy beautiful garden vistas, exceptional art pieces signed by regional artists, and plush amenities.  Defined by its terrace, spacious lounge, and exquisite chandeliers, the Caramel Executive Suite is the ideal location to indulge business guests and family members.

All rooms are adorned by baroque style furniture and contemporary and modern facilities, including walk-in forest showers, bidets, and luxury bathroom amenities.   A full mini-bar is restocked daily with mineral water and soft drinks.

The vision for the Allure Caramel is founded in the culture and history of its surroundings.  Vice President of Corporate Affairs & Business Development for Karisma Hotels & Resorts, Ruben Becerra spoke of this vision.  “We are confident that the hotel’s location in Belgrade—one of the oldest cities in Europe, ideally situated between the east and west—and unique intrinsic appeals coupled with Karisma’s unparalleled and established commitment to delivering top services and amenities will make for a successful expansion of Allure Hotels into Europe.”

Located within walking distance of the Bohemian quarter in the city’s Old Town, this specialty boutique is designed for adults to experience the effervescent culture that defines Belgrade.  Visitors have easy access to the city’s oldest historical landmarks, respected art institutions, theaters, and numerous national and international conferences centers.

Rates start at about $300 for Allure Caramel, by Karisma.  Reservations can be made by calling (866)-527-4762 or visiting

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