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March 1, 2011updated Feb 11, 2013

Deccan Charters & Taj Air Partner To Offer Indian Luxury

By Pardhasaradhi Gonuguntla

Mumbai, India – Reported by Elite Traveler, the Private Jet Lifestyle Magazine

Deccan Charters Ltd, a leading aviation services company of India; Taj Air, the executive charter service of Taj Hotels Resorts and Palaces, and Business Jets India Private Ltd (BJETS) agreed to launch a new alliance in the air charter industry effective February 14th. Called Powerfly, the collaboration will leverage the synergies of the three brands and their fleets. The collaboration includes a Marketing, Maintenance and Operational Support agreement between Deccan Charters and BJETS, and was debuted at a press conference February 1st with R K Krishna Kumar, Director, Tata Sons and Vice Chairman, Indian Hotels Company Ltd. (IHCL), the Taj Hotels parent company, and Capt. G R Gopinath, Chairman and Managing Director, Deccan Charters Ltd.

Powerfly will offer one-stop access to a wider choice of aircraft, including jets, turboprops and helicopters, and wider geographic network coverage, a significant milestone in the chartered airline business in India.

In accordance with the agreement, Deccan Charters will be the exclusive marketing concessionaire for BJETS aircraft in India and will work on developing, expanding and consolidating the market across the country through Powerfly. The combined fleet will be available through various programs, including membership and loyalty programs that extend across all three brands and the various hotels of Taj.

Speaking on the occasion, R K Krishna Kumar, Director, Tata Sons and Vice-Chairman, Indian Hotels Company Ltd. said, “We are very happy to partner with Capt. Gopinath and Deccan Charters. We believe that the air charter service industry in India has immense potential. While Taj Air, Deccan Charters and BJETS all have their individual strengths and strongholds in the business, this collaboration will bring together a new force that will catalyze the sector. Powerfly will be a win-win for the end consumers as it increases their options. While Deccan Charters have their own fleet of aircraft, Taj Air and BJETS will add value to their existing portfolio with our distinct and stellar fleet. Powerfly will soon change the face of the chartered airline sector in India.”

Speaking about this agreement, Capt. G R Gopinath, Chairman & Managing Director, Deccan Charters Ltd., said “We are very happy to be joining hands with Taj Air and BJETS to form Powerfly. India has seen an unprecedented growth in commercial aviation over the last few years. This alliance will fuel growth in the general aviation industry and provide entrepreneurs and professionals greater flexibility to conduct their business and reach remote destinations through these airplanes and helicopters. While we have our existing portfolio of 16 aircraft, Taj Air and BJETS will now bring three Hawker 850XPs and the Cessna Citation CJ-2, along with the P180 Avanti and the Falcons – thereby enhancing our portfolio of aircraft.”

Powerfly will combine the fleets of all three brands and integrate the booking process so the customer may book their preferred choice of aircraft, sector or budget. Taj InnerCircle members can earn and redeem points at Taj properties or by flying with Powerfly. Also, during the period of the agreement, Deccan Charters will provide BJETS with repair and maintenance service for its fleet and conduct scheduled inspections as per the requirements of DGCA.

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www.deccanair.com www.tajaironline.com

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