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June 5, 2009updated Feb 07, 2013

Diamond Standard Vodka Launches

By Pardhasaradhi Gonuguntla

Aficionados of single-malt Scotch have long enjoyed the “luxury” option, as, more recently, have fans of Tequila, rum, and other distilled spirits. But what of the most popular distilled spirit in the United States – vodka?

Illinois-based Diamond Beverages LLC has introduced Diamond Standard Vodka, a brand that single-handedly establishes a new “luxury” category for vodka. Utilizing the world’s most expensive filtration process (diamond filtration), and retailing for $79 per 750ml bottle, Diamond Standard Vodka was introduced this month in Florida, with states including Illinois, Nevada and California set for early this summer and a national roll-out underway over the next seven months. Diamond Standard Vodka moves beyond the cluttered “Ultra-Premium,” category, where vodkas priced in the $30-$40 range have long lacked clear differentiation.

Diamond Beverages CEO Louis Amoroso commented, “Our goal with Diamond Standard Vodka is to produce the finest vodka in the world. Consumers have had nowhere to go but sideways in the ‘Ultra-Premium’ category for some time. For those who want to try the best, we have created a vodka at an entirely new level and established a new ‘Diamond Standard’ – luxury.” Amoroso added, “We believe our timing is right. Even with economic fluctuations, consumers want the opportunity to treat themselves, and we offer an affordable luxury that can be savored.”

Diamond Standard Vodka is produced at Poland’s legendary Polmos Siedlce Distillery and is made from carefully selected Dankowski Diamond® Rye, the finest available. This pure grain Polish vodka is the result of an intricate process that includes four rounds of distillation, followed by four stages of filtration, including a diamond filtration process developed exclusively at Polmos Siedlce. The carefully guarded process involves the use of thousands of DeBeers® diamonds to produce a spirit of incredible purity.

The final result is an exceptionally finished and pure vodka that creates the ultimate martini (The Diamond Martini), and is equally stunning whether served “neat,” on the rocks, or as a superb mixer that surpasses the ordinary.

The world’s finest vodka deserves the finest presentation, and Diamond Standard Vodka is sold in a perfume-grade, award-winning Saverglass™ bottle. The quality and purity on the inside is commemorated on every bottle with a remarkable accessory, a round-cut 25mm Swarovski crystal from the CRYSTALLIZED™ Elements Collection. Each bottle is a collectible work of art.

www.diamondstandardvodka.com

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