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Dorchester Collection Hotels Go High Fashion

By Pardhasaradhi Gonuguntla

Reported by Elite Traveler, the Private Jet Lifestyle Magazine

The Dorchester Collection will be looking great through the year ahead with three new fashion initiatives to secure the stylishness of its iconic hotels:

Dorchester Collection Fashion Prize: The Dorchester Collection recently launched its own Fashion Prize, an international accolade recognizing the rising stars of the fashion industry. The £25,000 prize, to be awarded annually starting this year in London and following in New York in 2011, will go to an exceptionally gifted designer of ready-to-wear or premium accessories as seed money for their next collection. Designers can apply at from March-June 2010. The winner of the first-ever Dorchester Collection prize will be announced in November 2010 at an awards ceremony at The Dorchester, in London.

Applicants must have established design businesses and have operated their brand for two consecutive years in the country in which the prize is based — so, for 2010, all applicants must live and work in the UK. Judges will look for work that evokes the spirit of Dorchester Collection hotels through individuality, luxury, style and craftsmanship. Besides the generous purse, the winner will enjoy accommodation and an event tailored to their needs at a Dorchester Collection hotel of their choice. The judging panel is drawn from the biggest names in fashion, selected by fashion writer Bronwyn Cosgrave, Chair of the Dorchester Collection Fashion Prize and ranges from famous shoe designer Manolo Blahnik, style icon The Hon. Daphne Guinness, fashion designers Giles Deacon and Yasmin Le Bon to Milliner Stephen Jones, OBE and more.

Dorchester Collection Traveler Handbag: The smart set will be traveling wisely and fashionably this year with Dorchester Collection’s new Luxury Traveler handbag — the perfect size to be used as hand luggage. Renowned English handbag designer Louise Hempleman created this exclusively for Dorchester Collection in a style befitting the world’s most iconic hotels. The sleek-black Luxury Traveler is crafted from the finest leather and uniquely detailed with a panel of colored stitching representing the hotel group’s five-star hotels. Inside are travel accessories from each Dorchester Collection address: Smythson Travel Book from The Dorchester in London Pink/Blue Pajamas from The Beverly Hills Hotel Leather travel document holder from Le Meurice in Paris Aqua di Parma Products from Hotel Principe di Savoia in Milan Red/Black Loewe Slippers from Hôtel Plaza Athénée in Paris Tiffany Jewelry Box from The New York Palace The Dorchester Collection Luxury Traveler handbag is now available for purchase at the new online shop at Price: £500 ($750 USD).

Summer Hats for Him & Her: Dorchester Collection is delighted to announce the launch of its new Summer Hat collection by celebrated milliner Stephen Jones, OBE. Jones has created a unique line of baseball caps and a modern take on the trilby, inspired by the iconic hotels in the collection. Ideal for summer, both styles are available in trim colors that have long been synonymous with each address: The Dorchester in London — Silver The Beverly Hills Hotel — Pink Le Meurice in Paris — Green Hôtel Plaza Athénée in Paris — Red Hotel Principe di Savoia in Milan — Blue The New York Palace — Gold Coworth Park, Ascot — Orange

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