July 31, 2008

Ducati On A Hot Streak As June Sales Hit All Time High

Cupertino CA – Ducati North America announced a record retail month in June; surpassing the previous all time high set in May of 2007. The record setting month, 22% higher than June of 2007, keeps the company’s sales ahead for the year despite a weak marketplace.

“I am pleased to report that sales were strong across the model range and have been exceptional for the newly introduced Monster 696,” commented Jason Chinnock, National Sales Manager for Ducati North America. “The 696 demand outpaced our supply for the month otherwise the new record of 1410 units would have been higher! We will be working hard to meet that demand in the coming months and with the motorcycle market reporting slower sales, we are excited to be bucking the trend.”

Ducati North America has been enjoying outstanding growth in the United States over the last five years and has nearly tripled sales since 2003. A string of commercially successful bikes, from the Hypermotard to the new 1098 and 848 superbikes, and now the new Monster have taken the brand to sales of over 10,000 in the last 12 months. “The transformation of our product lineup and the exceptional dedication of our dealer network to improve has delivered these outstanding results,” commented Michael Lock, CEO of Ducati North America. “At a time when fuel costs are dominating the public’s attention, Ducati offers a perfect storm of style, performance and bikes like the Monster 696 that can return over 50 mpg!”

For more information about Ducati, please visit www.ducatiusa.com
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Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The Company produces motorcycles in five market segments which vary in their technical and design features and intended customers: Superbike, Hypermotard, Monster, SportClassic, and Multistrada. The Company’s motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, Japanese and North American markets. Ducati has won fourteen World Superbike titles and more individual victories than the competition put together. For more information about the Company, please visit our web site at www.ducati.com.

For more information visit www.ducatiusa.com