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March 28, 2012

Eberhard & Co./AUDI Italia Sailing Team Partner for Race Season

By Pardhasaradhi Gonuguntla

Bienne, Switzerland – Reported by Elite Traveler, the private jet lifestyle magazine

Not just vintage cars, basketball and water polo. Eberhard & Co., the Swiss watchmaking Maison celebrating 125 years since its establishment in 2012, is ready to enter a new challenge.

An important debut for Eberhard & Co., partner of the Audi Italia Sailing Team in the 2012 sailing season.

The name of the Bienne Maison will stand alongside the Audi logo on the sails of the three Melges in classes 20, 24 and 32 during the whole season, started in Miami on the 8th of March with the Bacardi Cup, a regatta that ended with the Audi-Eberhard & Co. Melges 24 in second position under the guide of skipper Riccardo Simoneschi.

“We are very proud of this partnership – says Mario Peserico, CEO of Eberhard Italia – We share with Audi the same values – innovation, research and performance. To sign this agreement in such an important year for the Maison means celebrating the ideals that have always characterised the history of Eberhard & Co., contributing to diffuse the image of the Brand and to raise its popularity all over the world.”

A calendar full of events for the three sailing categories and for the three Audi-Eberhard yachts: from Loano to Naples, along the islands of Elba and Sardinia, the Melges 20 and the Melges 32 will be competing in the fifth edition of the Audi Italia Sailing Series, a circuit in which Eberhard & Co. will also be Official Time Keeper. At the same time, the Melges 24 will be competing in the world championship for its category, starting in Torbole on July 30th. A tight schedule from April through December, for a series of exciting regattas.

For over twenty years, Eberhard & Co. has been side by side with Audi in another prestigious sport event: the Gran Premio Nuvolari, a historical regularity race inspired by famous pilot, a competition that counts every year over 300 teams from all over the world.

And it’s just a short step from motor-racing to the ocean waves…

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