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September 10, 2011updated Feb 11, 2013

Emeralds for Elephants Pop-Up Collection Unveiled in India

By Pardhasaradhi Gonuguntla

Mumbai, India – Reported by Elite Traveler, the private jet lifestyle magazine

The World Land Trust, ethical colored gemstone mining company Gemfields, Jaguar Land Rover and the Gemological Institute of America in India have all teamed up with 10 of the country’s most influential jewelers for a truly exclusive “pop-up” jewelry collection.

Following in the footsteps of the first Emeralds for Elephants project, which launched in London last summer, the collection will raise awareness and much-needed funds for the Wildlife Trust of India’s efforts to protect the endangered Asian elephant in India.

Each piece incorporates ethically produced Zambian emeralds, including the collection’s pièce de résistance, a Ganesha sculpture by artist Arzan Khambatta that features a 638-carat stunner from Gemfields. Other notable jewelers include Bangalore’s Abaran Jewellers, Jaipur’s Gem Palace and Meena Jewellers in Hyderabad.

The one-of-a-kind collection was first unveiled in July and began a nationwide tour—stopping at each of the designers’ boutiques—in August. The showcase will culminate in a grand auction, led by Sotheby’s, at Mumbai’s Taj Mahal Palace hotel on October 14th.

“Gemfields have not only demonstrated their ethics, but are also committed to helping the natural environment of elephants, both in Africa where their emeralds are mined, but also in India where many of them are sold. In 2010 they were one of the major contributors to the programme managed by the Wildlife Trust of India and supported by the World Land Trust, creating corridors to allow elephants to move freely between protected areas,” said World Land Trust CEO John Burton.

Visit www.gemfields.co.uk.

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