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September 13, 2008updated Feb 06, 2013

Eminent High Jewelry House Boucheron Continues Its Yearlong Celebration With An Unprecedented Performance And Party

By Pardhasaradhi Gonuguntla

New York – It is the year of Boucheron’s 150th Anniversary, and after Paris, Moscow and Tokyo, the jeweler continued its year long celebration in New York City.

Last night, September 8, 2008, Boucheron, the jeweler of sensual desire, held a unique party to celebrate its 150th Anniversary and launch of its new perfume B de Boucheron in majestic style.

To the delight of its guests, the jeweler invited them to a private showing of Spiegelworld’s Désir show, followed by a party hosted by Vanessa Traina and Vladimir Restoin Roitfeld, and with DJ Santo Domingo.

Boucheron displayed its 150-years of magical and sensual jewelry with an acrobatic theatrical performance, which was staged in a 100-year old mirrored tent. Evoking the history of the jeweler, Désir’s tale of mystery, lust and betrayal transported the guests into a world of fantasy, luxury and desire.

Following the show, guests were led into a nearby tent for a party that pulsed with a mix of young New York energy and Boucheron’s Parisian elegance and seduction. All were enchanted by the backdrop of the East River, while DJ Santo Domingo mesmerized the guests, who danced on the outdoor dance floor and sipped on delectable cocktails.

Those who sought the Place Vêndome experience were guided towards Boucheron’s travelling boutique. Set inside a pop up structure that resembles the Haussman style buildings of Paris, the boutique allowed visitors to admire and try on the jewelry and perfume of sensual desire. Guests also had the opportunity to try on B de Boucheron, the new addictive woody floral fragrance for women.

Some of the guests specially invited by Vanessa Traina and Vladimir Restoin Roitfeld included Lily Donaldson, Jessica Stam, Tatiana Santo Domingo, Lauren Davis Santo Domingo, Mary Kate Olsen, Nicole Richie, Juliette Lewis, Mena Suvari, Andrea Casiraghi and Julia Restoin Roitfeld.

This evening of performance and fete marked the fourth 150th Anniversary celebration of Boucheron. The life of the jeweler continues to be punctuated by events throughout the year. If it is anything at all, 2008 is certainly the year of Boucheron!

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