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January 17, 2012

Excellence Group Announces Rebranding and Expansion

By Pardhasaradhi Gonuguntla

Cancun, Mexico – Reported by Elite Traveler, the private jet lifestyle magazine

Luxury hotelier Excellence Group, responsible for the management of many top five-star Caribbean resorts, has announced plans for a new brand structure that will reaffirm the company’s high standing in the hospitality industry.

As a result of the new structure, Excellence Group Luxury Hotels & Resorts is now the umbrella brand for the company’s product lines, Excellence Resorts and Beloved Hotels.
The company has chosen the luxurious La Amada Hotel in Playa Mujeres, Cancun, as the first hotel to launch under the banner of Beloved Hotels.

“The goal of this restructuring is to meet the needs and demands of our clientele. Our mission is to always be attentive to satisfy our guests and to continuously surpass the highest standards of quality. We’re dedicated to offering an unforgettable experience of sophistication and pleasure in each of our properties,” said Excellence Group VP of sales and marketing, Ignacio Fernandez.

Along with the rebranding, the company has invested heavily in its Excellence Resorts in Riviera Maya and Punta Cana, improving both accommodations and amenities, including renewed spas and restaurants.

Visit www.excellence-resorts.com.

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