DUBAI, United Arab Emirates – Salvatore Ferragamo Italia, parent company of the Ferragamo Group, a world leading player in luxury goods industry, has signed an agreement with Trident International Holdings, a United Arab Emirates-based company operating in the high-end real estate sector.
According to this agreement the Italian luxury fashion house will define the interior design of some exclusive Penthouses in the Pentominium building in Dubai. The Pentominium is the tallest residential building in the world, scheduled for completion in 2012. The over 500-meter and 120-story tower offers the ultimate in exclusive services to the future 120 Penthouse affluent owners.
The project, created by Trident and designed by AEDAS Architects won five awards at the CNBC Best Property Award and will be showcased around the world.
“Ferragamo’s first step into the high-end luxury residential segment”, comments Michele Norsa, CEO of Salvatore Ferragamo, “is an important achievement in the process of brand extension that lays the basis for further opportunities. The Pentominium is an inimitable building that goes beyond imagination and featuring an unparalleled level of technology. Ferragamo and Trident share the commitment to exclusivity and excellence values which guarantee utmost quality and the achievement of challenging objectives”.
“We are proud of our partnership with Salvatore Ferragamo, one of the world’s most exclusive luxury brands, since it represents a significant step towards achieving our goal, which is to create a unique building designed to satisfy the requirements from the high-end part of the market”, comments Wazir Daredia, CEO of Trident International Holdings. “This project has enabled us to introduce a new dimension to building design: The Pentominium will be the tallest residential property in the world and, to demonstrate its exclusivity, we have chosen as partners the top professionals in their respective fields. We are very pleased that Salvatore Ferragamo, which has always paid maximum attention to its brand image throughout the world, will make its debut in the top-end luxury properties through the prestigious and one of a kind Pentominium project.”
The official launch of the Pentominium project will take place in Dubai on October 6 with a spectacular fashion show and a charity event.