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March 23, 2010

Ferrari Auctions 458 Italia To Benefit Haiti Relief

By Pardhasaradhi Gonuguntla

Los Angeles, California – Reported by Elite Traveler, the Private Jet Lifestyle Magazine

Ferrari has named CMMB (Catholic Medical Mission Board) and the William J. Clinton Foundation as beneficiaries of an auction of the first Ferrari 458 Italia to arrive in the United States. Auction and North American debut of the acclaimed new model will take place in Los Angeles on March 18th.

In choosing the two recipients, delivering the highest caliber of aid to the people of Haiti now and in the long-term, Ferrari is focusing its ongoing commitment to social responsibility to a cause that not only is close to everybody’s hearts but that is still in need of tremendous support.

Both organizations have strong ties to Haiti. CMMB has been working in Haiti since 1912 and Bill Clinton was asked by President Obama to spearhead a U.S. effort – the Clinton Bush Haiti Fund. Like Ferrari, they settle for nothing less than the best.”

The Ferrari event for 500 people will take place at a private home in the Holmby Hills area of Los Angeles. Ferrari will be represented by Piero Ferrari, Deputy Chairman and son of Enzo Ferrari, Amedeo Felisa, worldwide CEO of the company, and Marco Mattiacci, the newly appointed North American CEO.

Grammy-Award winner John Mayer will donate his time to perform during the evening and director and Ferrari-collector Michael Bay will be acknowledged for his long-lasting friendship with the company.

The auction of the first Ferrari 458 Italia in the North America will be conducted by the Wall Street Journal’s Pulitzer Prize-winning automotive journalist Dan Neil.

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