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May 1, 2012updated Feb 11, 2013

Flexjet Gets Personal With New Brand Campaign

By Pardhasaradhi Gonuguntla

Dallas, Texas – Reported by Elite Traveler, the private jet lifestyle magazine

Flexjet, a leader in business aviation solutions, is launching a new brand campaign on May 1, designed to appeal to the world’s most successful people. The new ads and website redesign spotlight the company’s world-class personalized service and unrivaled scheduling flexibility, while leveraging its unique passion and expertise that come with Bombardier’s 100-plus years of aviation heritage.

“We know there are three ways to fly. There’s commercial, there’s private and then there’s Flexjet,” said Fred Reid, President, Flexjet. “Once customers experience firsthand our relentless dedication to exceptional customer service paired with customized private aviation solutions that only we can offer they realize bigger isn’t better; better is better.”

Visually, the new brand campaign features people in every ad, a departure from traditional campaigns that rely solely on aircraft images. The copy highlights Flexjet’s industry-leading service and scheduling flexibility reinforcing the company’s commitment to focus on the needs of its customers so they have more freedom to focus on the things most important in their lives.

The ads also highlight Flexjet’s innovative Customer Account Management program. Flexjet invested significantly to consolidate its client-facing departments, including billing and scheduling, in order to provide customers with a single, dedicated point person to streamline requests. Customer Account Managers ensure every client experience is personalized to their needs and sets the service standards by which other private aviation companies will be measured.

Finally, the campaign underscores the unparalleled expertise and passion for performance Flexjet offers. By virtue of its Bombardier lineage, Flexjet’s aviation experience reaches back to Short Brothers PLC, the first company to produce aircraft for the Wright brothers in 1909.

Flexjet recently recorded one of its best years ever for flawless customer service and earned the prestigious FAA Diamond Award–the highest honor for maintenance training–for the 13th straight year.

The campaign was developed in conjunction with The Richards Group and new ads are slated to run in print and online media, including Elite Traveler, Bloomberg Markets, Forbes, Robb Report and The Wall Street Journal, beginning May 1.

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