October 20, 2008 – Scandinavian design firm Georg Jensen unveiled a new flagship boutique on Madison Avenue. Designed as a luxurious “Danish home,” the new Georg Jensen welcomes and treats customers with the same warmth and courtesy as if they were a guest in a private Danish home.
“I want our stores to express what Georg Jensen is really about: State of the art design and quality. Our ambition is to cherish the unique informal Danish way of living through our homes and create an aspirational, entertaining store experience,” Ulrik Garde Due, CEO of Georg Jensen states.
The new store concept will be launched across three continents – Asia, the US and Europe—and will for the first time, express all aspects of the Georg Jensen business. Jewelry and watches will be on display among sterling silver hollowware and the stainless steel Living collection.
The store concept was created by London based architect Mark Pinney, Mark Pinney Associates, with clear references to Scandinavian architecture and design, particularly the work of Alvar Aalto, Arne Jacobsen, Vilhelm Wohlert and Poul Kjaerholm.