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August 24, 2012updated Mar 08, 2013

Get Pac-Man Fever with Romain Jerome’s Newest, Hungriest Collection

By Pardhasaradhi Gonuguntla

Geneva, Switzerland—Reported by Elite Traveler, the private jet lifestyle magazine

READY! RJ-Romain Jerome is once again taking you on a crazy round of video games with a limited series of 80 watches designed after the cult Pac-Man. In association with Namco Bandai Games Inc., RJ-Romain Jerome is bringing the famous insatiable yellow character back to life with four series of 20 pieces paying tribute to this generational flagship Eighties icon. Insert coin.

Created by Toru Iwatani, a game designer of Namco, Pac-Man followed the huge success of Space Invaders with a truly universal concept: a little yellow hero who throws himself into a quest for “pac-dots” and “power pellets” while dodging ghosts and devouring colorful fruit spread across all over a pixilated labyrinth…Well OK, maybe it wasn’t that universal but the game’s success cannot be debated. With over 300,000 arcade game units sold all over the world and the Guinness Book of Records title as the “most successful coin-operated game machine,” Pac-Man one of the most popular games of all time.

Manuel Emch, CEO of RJ-Romain Jerome, belongs to the Pac-Man generation and is delighted to revive the game addiction with an exclusive and playful new series of timepieces. Having inherited the highly distinctive case of the Moon Invader collection, a circle in a cambered 46 mm square, the Pac-Man watches also feature steel fused with fragments of Apollo 11. The four ball-and-socket joints at the corners of the case are functional and designed like the legs of the lunar landing module in American lunar expeditions. Boasting a highly sophisticated construction, and mounted on axles anchored in the case, these ball-and-socket joints hold the lugs of the rubber straps and their mobility make the watch easily adaptable to all wrist sizes.

On the back of the watch, a disc made of Moon SilverRJ – a low-oxidation silver fused with moon rocks – reproduces the surface of the Moon. Each of the three dial levels is engraved with a pixilated matrix. The lower two levels are bead-blasted, while the upper level features straight-grained edges. The characters and fruits adorning the dial stem from meticulous craftsmanship. Machined piece by piece, applied by hand and gem-set, they are subsequently lacquered with different colors or with black superluminova “green emission”, thus recreating actual game sequences.

Get caught up in the “Pac-Mania” and come to discover the four versions of the ultimate geek-chic timepiece exclusively at Colette, in Paris, from September 3 to 8. The now-classic characters will be on show at all RJ-Romain Jerome points of sale from September 10.

www.romainjerome.ch

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