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August 8, 2011

Hanhart Names Brand Ambassador

By Pardhasaradhi Gonuguntla

New York, New York – Reported by Elite Traveler, the private jet lifestyle magazine

Elmar Geulen, famous for breaking every speed record on his motorcycle under the pseudonym of “Mr. Hayabusa”, has been named as a new brand ambassador for Hanhart. He already has his next target in his sights: in early September, he will attempt to set a new world speed record for road-licensed motorcycles of over 350 km/h.

Thanks to its legendary chronographs and its global standing as the leading manufacturer of stopwatches, Hanhart is an undisputed specialist in making accurate time measurements. This is what makes the Swiss-German watch brand the perfect partner for a man who had broken every speed record on his motorcycle: Elmar Geulen – better known under the pseudonym of “Mr. Hayabusa”– is therefore the new brand ambassador for Hanhart.

With his modified MAB Turbo Hayabusa, which is the only one of its kind in the world and which has a power output of 400 HP, Geulen shattered every speed record: from 0-100 km/h in 2.9 seconds, from 0-200 km/h in 6.3 seconds, and from 0-300 km/h in just 13.1 seconds. In 2002, he set a very special world speed record: zooming along at 281.2 km/h, he pulled the extreme inline skater Jürgen Köhler along a runway. In April 2011, in an attempt to beat this record in a new and inventive way, Jürgen Köhler strapped two ice blocks onto the soles of his shoes instead of inline skates. Over a 1,200-metre stretch, with his partner in tow, Elmar Geulen reached a peak speed of 209.16 km/h on the soaked asphalt of an airport runway – this was the fastest any man had ever moved on ice!

He is set to push himself to new limits on 5 and 6 September. At the Groß Dölln driving centre, where the runways and taxiways of a former major airport have been transformed into facilities for training, demonstrations and racing, “Mr. Hayabusa” aims to set a new world record for road-licensed motorcycles by exceeding speeds of 350 km/h – and with Hanhart exclusively represented in the form of the watch on his wrist.

Elmar Geulen (53) began his career as a motocross rider in 1976 – and by 1982 he had won the title of German amateur motocross champion four times. In 1983 he decided to move into road racing, and within a year he had made the leap from “B licence” rider to gaining an international A/I license and was making successful debuts in the most spectacular races in the world: the German Superbike Championship, the 500cc Grand Prix, the Macau Grand Prix, the Endurance World Championship, the Le Mans 24-hour race, the endurance races at Le Castellet and the Nürburgring, the legendary Isle of Man TT race (which he has started 12 times) and much more.

In 1993 he switched to the Supermoto class before moving on to the newly formed Powerbike class for 1300cc motorcycles in 1999. When the Suzuki Hayabusa – the world’s fastest mass-produced motorcycle – came onto the market, Elmar Geulen found the perfect vehicle for Powerbike racing. With this bike, he became the undefeated world champion over a period stretching from 2002 to 2008. As the only rider to achieve success in international motor racing with a modified Suzuki Hayabusa, the press nicknamed him “Mr. Hayabusa”.

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