London – Gentlemen’s shoemaker Harrys of London is proud to announce the opening of its first retail concept at 59 South Audley Street. Nestled on the corner of South Audley Street and Mount Street, the new Harrys of London flagship is a welcome addition to London’s chicest micro-district, already home to high fashion and traditional shops including Balenciaga, Christian Louboutin, Scotts restaurant and gunsmiths and country outfitters Purdy.
59 South Audley Street reflects the dynamic growth of the Harrys of London brand since the appointment of Creative Director Kevin Martel in 2005.
The new boutique was conceived by Martel, together with Paris based architect Ed Church of TCH to ensure a retail experience befitting the discerning Harrys of London clientele. Church’s previous projects include designing the flagship stores for both Ralph Lauren and Joyce, Hong Kong.
The 400sq foot jewel box is designed in a library motif, where shoes are arranged as ‘books’ and accessible by sliding wooden librarian ladders. The immaculate interior details include cornicing, four-meter high ceilings and a beautiful reclaimed herringbone parquet floor. The furniture is a melange of Parisian flea market discoveries and custom-made pieces tailored in signature Harrys of London leathers and textiles.
Says Creative Director Kevin Martel, “Mayfair, and specifically the Mount Street area was always the focus for our first retail location. The eclectic area is so unique to London –traditional English shops juxtaposed with cutting-edge luxury boutiques, in the midst of a chic, residential neighbourhood. The area itself has a very personal feel which is exactly the type of service we seek to offer our clients.”
The Harrys of London flagship boutique is scheduled to open Summer 2008.
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