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November 22, 2008

Hennessy Partners with Habitat

By Pardhasaradhi Gonuguntla

Hennessy cognac has extended its outreach to local communities through a partnership with Habitat for Humanity. Hennessy began its partnership with the organization in August 2008 when the Hennessy brand team participated in the Atlantic Avenue project in the Bronx. Hennessy extended its involvement with the Habitat for Humanity of Bergen County, New Jersey in September 2008. On November 6, Hennessy was back at it again in Norfolk County, Massachusetts.

The Hennessy Habitats team is made up of local brand team members, distributors and media partners. The 11-person team builds all elements of the family’s home alongside the houses’ future residents. The family whose home the project will become are required to commit 400 hours of “sweat equity” during the construction of their home.

“Hennessy works with hundreds of charitable organizations. In addition to providing product and financial support, Hennessy’s Habitat for Humanity enables us to get our brand representatives and partners out in the field to directly give back to the communities that give so much to us, said James Goll, Consumer Development Manager for Hennessy, U.S., “Further, this gives us the chance to work side-by-side with our distributors, agencies and media partners, providing a lifelong bonding experience that further develops our professional relationships. Building with Habitat allows us to immediately see our contributions and how they help transform neighborhoods and families.”

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