View all newsletters
Latest in Luxury - Sign up to our newsletter
  1. Travel
  2. Travel News
June 18, 2012updated Feb 11, 2013

High Roller: New Director for Rolls-Royce China

By Pardhasaradhi Gonuguntla

London – Reported by Elite Traveler, the private jet lifestyle magazine

Rolls-Royce has appointed Henrik Wilhelmsmeyer Director for Mainland China, with effect from July 1st, 2012. The new role reflects the growing importance of the region to the luxury automotive manufacturer.

Wilhelmsmeyer has worked in senior roles for BMW Group for several years, the last six of which have been in China. He is currently Head of the China South Region for BMW and was previously Head of Dealer Development.

Paul Harris will continue in his role as Regional Director for the Asia Pacific Region, with responsibility for all Asia Pacific markets, excluding Mainland China. His portfolio includes growth areas for Rolls-Royce such as Hong Kong and Taiwan. Jenny Zheng, General Manager Greater China, has chosen to pursue interests outside the company.

“I am delighted to announce this important new role for Rolls-Royce,” said Jolyon Nash, Director, Sales and Marketing. “China has become one of our most important markets globally and Henrik, with his broad experience and strong track record, is ideally suited to further develop our strong position in this region.”

In 2011, China became the leading sales region for Rolls-Royce Motor Cars worldwide for the first time, narrowly beating the United States to the top spot. The best-selling dealership was also in the region, with Beijing leading the league table.

www.rolls-roycemotorcars.com

Content from our partners
Laurent-Perrier Creates the Perfect Year with Grand Siècle
Parisian Fine Dining Concept Verde Makes Waves in Dubai
The Blue Economy: Bringing New Life to the Red Sea

Topics in this article:
Select and enter your corporate email address Be the first to know about the latest in luxury lifestyle news and travel.
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thank you for subscribing to Elite Traveler.

Websites in our network