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February 4, 2010updated Feb 07, 2013

Hublot Appoints Varekova Ambassador

By Pardhasaradhi Gonuguntla

New York, NY — A chance meeting at a Hublot boutique in Prague between the watch brand’s CEO Jean-Claude Biver and super model Veronica Varekova has led to her being named here today as an ambassador for the Swiss watch company.

Cultivating a relationship between their passion for “sharing” Biver and Hublot are supporting Varekova’s commitment to the African Wildlife Foundation (AFW). Biver leveraged Hublot’s relationship with Manchester United to organize a “money can’t buy” auction trip accompanying the English soccer team aboard its private jet with the benefits supporting the AFW.

Proclaiming the 21st Century as the “century of sharing” Biver outlined Hublot’s efforts to share its resources by providing employees a better lifestyle, including an on premises kindergarten so “mothers can eat lunch with their children and be in the same building all day.” Under Biver’s leadership the company has also created a watch school with free tuition. Available to 25 students per year the education does not require graduates to work for Hublot but allows them to freely choose jobs afterwards. In another sharing initiatives Biver is making extra space in the company’s headquarters available to start-up businesses for rent of $1 per month.

Separately Biver said Hublot has signed on 27 watchmakers from defunct complications manufacturer BNB with plans to hire as many as 40. The move will enable Hublot to produce all its own tourbillons and minute repeaters.

With Varekova’s input Biver said he plans to increase the emphasis on watches styled for women. He said that October, November, December and January were Hublot’s “best ever” in the U.S.

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