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November 14, 2008updated Feb 07, 2013

Hublot Debuts Interactive Customer Viewing System

By Pardhasaradhi Gonuguntla

Lausanne – Watchmaker Hublot’s “Fusion Explorer” system enables net surfers to view and manipulate, via the Hublot website, Hublot items in display windows located in retail locations worldwide. The system offers a completely innovative view of any displayed item thanks to a mechanized micro-camera circulating 360 degrees in the area around the product and also allows for up to 40x magnification. For the first time, customers can view displays located on every continent, and directly interact with the Hublot products displayed there via the website. This new technology enables the smallest and most hidden details of a product to be intimately examined remotely for the first time.

Jean-Claude Biver, Hublot’s CEO, said “It’s a fantastic project, managed by true entrepreneurs. It enables a much greater number of people to discover a unique product via the internet along with the environment that goes with it. We thus move from the infinitely small to the infinitely large. The technology serves the watchmaker’s art, and enables each person, wherever they are, to share their mutual passion for the beauty of the watchmaker’s art”.

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