View all newsletters
Latest in Luxury - Sign up to our weekly newsletter
  1. Travel
  2. Travel News
November 7, 2011updated Feb 07, 2013

Hublot, Ferrari Partner Up

By Pardhasaradhi Gonuguntla

New York, New York – Reported by Elite Traveler, the private jet lifestyle magazine

Hublot has become the watchmaking partner of Ferrari. This is no simple agreement for creating a tie-in product, for licensing or sponsorship. It is a comprehensive agreement covering all the activities of Ferrari and Hublot, both in terms of brand image and the commercial activities of both companies. Since it is a genuine exchange between the two brands, a pooling of resources and information, a win-win agreement, which was just announced on 5 November 2011 jointly by Jean-Claude Biver, CEO of Hublot and Luca Cordero di Montezemolo, President of Ferrari SpA, at the Mugello international circuit near Florence, the theatre of the Ferrari World Finals, the traditional event rounding off the Prancing Stallion’s sports season.

So this will involve not just the creation of watch collections, operating a licence or sponsorship agreement. Hublot has become the exclusive watchmaking partner in the full range of Ferrari’s activities. And these are legion: “Official Watch” of Ferrari, “Official Timekeeper” of Ferrari, “Official Timekeeper” of Scuderia Ferrari, “Official Watch” of Scuderia Ferrari, “Official Timekeeper” of the Ferrari Challenge, and partners in Ferrari special events. And it all kicks off today at Mugello with the world finals, soon to be followed by operations on the emerging markets such as China and the Middle East… with which Hublot will be closely associated. Indeed Ferrari is one of the leading luxury brands on the Chinese market, and Hublot is starting to establish itself in China, with 3 boutiques at present and 12 openings planned by the end of 2012. The benefits are obvious, as is the complementarity of resources.

Luca Cordero di Montezemolo, President de Ferrari S.p.A, commented: “Exclusivity, technology, passion, style: Hublot and Ferrari share many core values and this new partnership between two such highly prestigious brands is an important milestone for both. Being here at Mugello with so many of our clients, tifosi and hundreds of stunning Ferraris has provided us with the perfect opportunity to announce the start of an all-round collaboration that will see Hublot flanking us in our activities in the coming years”.

“This collaboration, rich in a host of synergies, gives Hublot a massive boost along the road,” added Jean-Claude Biver, CEO of Hublot.

www.hublot.com
www.ferrari.com

Content from our partners
Indulge Your Senses at Resorts World Las Vegas
Las Vegas Paiute Golf Resort: A Desert Oasis Awaits
The Most Beautiful Biosphere Reserves in Spain

Topics in this article :
Select and enter your email address Be the first to know about the latest in luxury lifestyle. Get the latest news on hotel openings and in-depth travel guides. Get insider access to exclusive promotions and special offers from our luxury partners.
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thank you for subscribing to Elite Traveler.

Websites in our network