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July 22, 2012

Iconic Photographer Matthew Rolston Lights Up the SLS Hotel at Beverly Hills

By Pardhasaradhi Gonuguntla

Guest Room Before Light InstallationGuest Room After Light InstallationLos Angeles, California – Reported by Elite Traveler, the private jet lifestyle magazine

The award-winning SLS Hotel at Beverly Hills announces the beginning of the installation of its comprehensive new lighting program developed by visionary photographer, filmmaker and Creative Director Matthew Rolston. The new lighting will be featured in all 297 guest rooms and suites and takes into consideration invaluable input from hotel guests.

With decades of experience shooting many of Hollywood’s biggest stars, Rolston’s approach to the updated lighting was to provide guests with a sense of contemporary glamour, while also complementing Philippe Starck’s provocative design.

“SLS is a property that exudes an air of sexiness and intrigue that few other hotels possess,” said Rolston. “With that in mind, we collaborated with SLS to reinvent the lighting in a manner that best showcases its undeniably powerful design elements as well as the guests themselves. It’s like being able to live in the signature beauty light of one of my celebrity images.”

The new lighting program has also taken into account invaluable feedback directly from SLS’s many loyal guests over the years. Creating an open dialogue with guests is the strategy SLS has employed since it opened in 2008, understanding that feedback from clientele can often lead to powerful innovations throughout the property.

“Debuting the updated lighting program is something we’re all very proud of, especially considering we had the opportunity to work alongside a talent like Matthew Rolston,” added Thomas Meding, SLS Hotel at Beverly Hills general manager. “It also underscores our commitment to listening to our guests and empowering them to take part in evolving the SLS brand.”

SLS Hotel at Beverly Hills has established a dramatic new standard in guest experience and forced an entire industry to rethink the conventional hotel model. Born from some of the world’s most creative thinkers, including global design icons Philippe Starck and James Beard, as well as award-winning chef Jose Andres, SLS Hotel at Beverly Hills provides a truly unique aesthetic that has drawn international acclaim.

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www.slsbeverlyhills.com

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