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August 6, 2012

Isaac Mizrahi Launches First Fragrance for Women

By Pardhasaradhi Gonuguntla

New York, NY- Reported by Emily Misencik for Elite Traveler Magazine

Fashion icon Isaac Mizrahi, known for his exquisite designs and ability to dress a woman’s silhouette, is entering the fragrance field with the launch of his first perfume, FABULOUS. The New York based designer’s first fragrance will contain a sensual and timeless scent that celebrates women.

Mizrahi’s FABULOUS aims to make every woman feel like she’s just put on a glamorous evening gown and entered her fairytale fantasy, capturing the beauty and confidence often seen on the city streets. The feminine scent contains top notes of mandarin, nectarine and bergamot with hints of jasmine, tuberose, freesia, peony, sandalwood, vanilla and cedar, which blend together to invigorates the sense. Mizrahi also extends the feminine feel to the outer packaging of the fragrance, using old Hollywood, art-deco inspired bottles. Each vintage bottle is topped with a bright pink bulb atomizer and a gold cap with pink polka dots to create a simply chic yet bold feel, mirroring the fragrance.

“Creating a fragrance feels like the last piece of the puzzle,” said Mizrahi. “I’ve been designing clothes, accessories, housewares- everything for a woman’s lifestyle- for nearly thirty years. FABULOUS is my opportunity to offer women something to identify with on a whole other emotional level.”

FABULOUS by Isaac Mizrahi will debut exclusively on QVC during their Fashion’s Night Out event on September 6, 2012 and will also be available at Bloomingdales stores nationwide. The fragrance will retail $78.00 for 3.4 OZ and $65.00 for 1.7 OZ.

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