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October 27, 2008updated Feb 25, 2013

IWC Finally Arrives In The World’s Most Famous Zip Code

By Pardhasaradhi Gonuguntla

IWC Schaffhausen is proud to announce the opening of its new boutique in the heart of Beverly Hills. The highly coveted Swiss watch company adds to the unprecedented luxury of the area bringing their renowned craftsman-ship and a tradition in finely engineered watch making.

“I am incredibly excited about our new location in Beverly Hills. It is a true sign of our ongoing success and commitment to the US market,” comments Benoit de Clerck, President IWC North America. “IWC has maintained a consistent growth in the US. I firmly believe that the brand will continue to experience strong results, especially in Beverly Hills.”

The boutique on Brighton Way will be IWC’s first boutique in Los Angeles and the 24th project globally. It will feature the unique and sleek design inherent in the brand’s DNA. The interior will showcase the highly exclusive “Signature Furniture Series,” designed in particular by IWC’s in house creative team. The unique mix of polished stainless steel, brushed aluminum and white leather are classic design elements which are directly linked to our watch designs. Every attention is given to fine detailing and craftsmanship which further empha-sizes the technical pioneering spirit for which IWC is globally renowned

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