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August 23, 2011updated Feb 07, 2013

Jaeger LeCoultre Opens Boutique in Mexico

By Pardhasaradhi Gonuguntla

The Manufacture Jaeger LeCoultre – reference of Swiss Haute Horlogerie – opened during the month of July, the first Boutique in Mexico, located at Av. Presidente 440 Masaryk, Polanco; a new location for luxury in Mexico.

With a space of over 120m2, the new boutique will become a place of numerous encounters for collectors and lovers of High-end Watchmaking. In this exclusive location people will be able to experience and discover the great icons of the Manufacture: the “Reverso” watch or the “101” watch (with the smallest mechanical caliber in the world), the high complications, high jewelry pieces, the “Atmos” clocks, and the special editions, created exclusively for the Jaeger LeCoultre Boutiques.

The brand’s collection will be presented in a perfect ambiance of Art Deco type symmetry, designed for each element of the Boutique, from the elevated displays and entrances to the most minimal detail. The dark and ocher shades of the wood are associated with materials resembling the skin, hickory, steel and panels brought from India, which transmit the calm and serenity of the Vallée de Joux, an inexhaustible source of inspiration for the “artisans of the time.”

In the new Boutique one will be able to discover the authentic universe of the “Grande Maison”, a constant search for innovation and quality, an impeccable customer service, and the most extensive watch collection.

With the opening of this new location – the largest in Latin America -, Jaeger LeCoultre will now have 40 Boutiques worldwide. Along with the recent inaugurations in Macau and Hong Kong, this Jaeger LeCoultre Boutique in Mexico will be the newest reference within the world of High-end Watchmaking.

www.jaeger-lecoultre.com

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