Mahwah, New Jersey – Reported by Elite Traveler, the private jet lifestyle magazine
Jaguar Land Rover North America today reported April 2012 sales: Land Rover sales for the month were 3,292 up 10 percent from 2,982 in 2011; Jaguar sales for the month were 1,073 down 14 percent from 1,249 in 2011; Jaguar Land Rover North America sales for the month were 4,365 up 3 percent from 4,231 units in 2011. Through the first four months of 2012 Jaguar Land Rover North America is up 22 percent.
“Jaguar Land Rover’s April U.S. sales this year were marginally higher than last year, helped by strong Range Rover Evoque sales,” said Andy Goss, President, Jaguar Land Rover North America. “For the year we continue to see strength across the luxury sector with both Jaguar and Land Rover notching double digit gains in the U.S. market.”
U.S. BRAND HIGHLIGHTS
For the month of April, 2012, Land Rover sales were up 10 percent continuing the momentum established over the last two years. For the first four months of 2012 Land Rover in the United States reached 13,951 units up 24 percent. The volume leader for April, 2012 was the Range Rover Sport with 1,199 units sold, down 10 percent from 2011. The all-new Range Rover Evoque, winner of the 2012 North American Truck of the Year, hit 806 units sold in April, 2012.
Land Rover’s 2012 Model Year line-up features four models: The 230-hp 3.2 liter I6 powered LR2; the LR4 powered by the 375-hp 5.0 liter V8; the Range Rover Sport and Range Rover, both available with the Naturally-aspirated 375-hp V8 and 510-hp supercharged 5.0 liter V8 powertrains. The Model Year 12 Range Rover Evoque luxury compact SUV went on sale in October. The 2012 Range Rover Evoque has a starting price of $43,995* for the five-door, and $44,995* for the coupe and achieves 28 MPG** EPA highway and 18 MPG** EPA city.
Jaguar’s U.S. sales for April, 2012 were down 14 percent to 1,073 units, from 1,249 in 2011. For the first four months of 2012, Jaguar U.S. sales are 4,401 units up 17 percent from 3,750 in 2011. The volume leader for the month was the Jaguar XJ with 501 sales. Year-to-date, Jaguar sales are led by the Jaguar XF sports sedan, up 43 percent for the year versus 2011.
Jaguar has launched a new global brand direction and marketing campaign, themed “ALIVE,” which introduces the famed British brand to luxury consumers in a new modern context. The brand direction is driven by the belief that Jaguar makes the world’s most instinctively rewarding performance cars.
The campaign, created with Spark 44, the international communications agency that’s part-owned by Jaguar Land Rover, will feature print, TV, digital advertising and a new look that contemporizes the aesthetics of the brand at every customer touch point. The Jaguar brand will have new corporate identification and a new font, created exclusively for the brand. The dramatic alteration, including significant changes to the brand symbols of the “leaper” and “growler,” is the most extensive change Jaguar has made to its visual identification in 40 years.
Jaguar’s 2012 Model Year line-up features three models: The Jaguar XJ luxury sedan, powered by either the naturally-aspirated 385-hp V8, the 470-hp supercharged 5.0 liter V8 or the 510-hp supercharged 5.0 liter V8; the Jaguar XF sports sedan powered by either the naturally-aspirated 385-hp V8, the 470-hp supercharged 5.0 liter V8 or, in the XFR, the 510-hp supercharged 5.0 liter V8 powertrains; and the XK coupe and convertible sports cars powered by either the naturally-aspirated 385-hp V8, or for the XKR, the 510-hp supercharged 5.0 liter V8 powertrains. For 2012, Jaguar has added its highest performance model ever, the 2012 Jaguar XKR-S coupe and convertible with a 550-hp supercharged 5.0 liter V8 powertrain. The Jaguar F-TYPE will join the lineup in 2013.